Japan Public TV NHK Intensely Promotes Twitter

Following to Biz Stone’s first Tokyo visit for media interviews and Tweetup event, media is reporting a lot about Twitter in Japan now.

Public, and the biggest TV station NHK broadcasts about Twitters three time in two days, each of them are totally made differently.

As a public TV, NHK usually does not show specific company/brand names, for example, on their music program singers even have to change their lyric if it has some brand name (like “coke”), which is the “fairness” they think.

However, on those programs, Twitter is introduced as “Twitter”, the brand name of US private company are repeated a lot, which is very rare on NHK. The word “microblog” may not be understandable to main NHK watchers, elders so they did not have another way to take the trend, though.

Ohayou Nippon (= Good morning Japan)

On 16th morning (about 10 hours later the Tweetup Tokyo Fall 09)

nhk-twitter-good-morning-japan-screenshot

What is Twitter?, Tweetup Tokyo, Cellphone site, Cereblities, Obama, train delay tweets, Tweetup Tokyo (again), Biz Stone interview, plan for pseudo cereblity and filtering problematic tweets

News Watch

On 16th evening.

nhk-twitter-newswatch-screenshot

A student user life, his users meetup, What is Twitter?, university class using Twitter, Iran, charity promotion, Tweetup Tokyo, studio comments (Obama, corporate account, crimes and risks. rather negative)

Keizai Wide Vision (keizai = business)

On 17th.

nhk-twitter-business-wide-vision-screenshot

What is Twitter?, Tweetup Tokyo & Biz Stone, Similar to blog but 140 letters limit, Obama, a Twitter-holic’s day, a camera shop’s Twitter marketing and commentators’ discussion (rather critic)

NHK effect

I am seeing more followers, who likely saw those NHK and other media news and interested in joining Twitter.

twittercount-akky-screenshot


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@akky is one of the first Japanese pro-bloggers [J]. He also leads Asiajin, writes a tech column on The Japan Times, consults for some foreign companies interested in Japanese web market. (please inquire to akimoto on gmail.com).