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Teachers’ Concerns Vault Website Watchdogs To Thriving Business

We’ve got a social issue of clandestine school weblog sites on which children slander their classmates by posting anonymous messages. For school teachers are too busy to resolve these issues, education boards of several local authorities tend to outsource website patrol operations to watchdog experts.

Logo of Tokyo Metropolitan Government

PitCrew's Logo

Tokyo metropolitan government put its patrol work on public bid in early June, the Tokyo-based human-powered website patrol company PitCrew[J] succeeded to get a USD19 million deal for the two-year patrol operation over clandestine sites regarding 2,200 public schools in the city. PitCrew categorizes harassing message posts in three levels. If the company finds a case requiring urgent measures, it will make a 911 call to avoid possible critical events.

Cybridge's Logo

Meanwhile, a Shibuya-based web service start-up, Cybridge[J] is running a website[J] allowing to make it easier for parents to check up clandestine sites, which is called “Ura Site Checker”. At clandestine sites, local slang is usually used to call a school and to specify a person, which makes much harder to find the sites with Internet search engines such as Google. Cybridge created a list of the sites in human-power, it is appropriately maintained by the company’s employees.

Mainichi Starts Tweeting Following Asahi

Mainichi's Logo

Mainichi Newspaper, which is considered to have Japan’s longest newspaper history, and its English edition, Mainichi Daily News (MDN) set up accounts for Twitter, and started tweeting news developments every minute.

Mainichi Tweets

Furthermore, the company put a twitter link button at the bottom of each story on the news portal site, which encourages visitors to quote news headlines and to publish them for their twitter friends.

Mainichi has been distributed news stories and commentaries to MSN Japan[J] until September 2007, which used to be one of Japan’s top-ranked portal sites in pageview earning.    But the main news distributor was switched to Sankei Newspaper[J], Mainichi lost a main lead path to its news portal.    Plus, MDN was accused last year since its popular column section had been reporting on some of the wildest and most perverted stories, Mainichi faced the difficulty that a number of advertisers had canceled to put their banner ads on MDN website.

We’re interested to see if Mainichi can revive and restore reader’s trust by leveraging the world’s most popular social media.

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