Today, Honda Motor launched a page, titled "Eco Grand Prix"[J], on its corporate website, which shows realtime ranking in fuel-efficiency of the company's brand new hybrid vehicle "Insight" being driven nationwide in Japan.

A fuel-efficiency optimization system installed on each of the vehicles will automatically transmit data to Honda's information analysis center, and it ranks the vehicle's owners on daily fuel-efficiency basis.

As of June 10th, almost 1,500 owners have registered to disclose their records and to compete with the other owners.

The menu has some videos that show you how to get better mileage in driving a vehicle.

Author Information  Masaru IKEDA has co-founded several system integration companies and consulting firms in Tokyo. He has been contributing serial columns to nationwide newspapers and IT periodicals, also he's currently serving as tech consultant for several web companies. His biography is here. His private blog is here.

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