Google Japan Apologizes For Inappropriate Pay Per Post Use

About Google’s Marketing Activities – Google Japan Blog

Under the name of the Senior Marketing Manager Koji Baba, they announced on their official blog,


“Google Japan is running several promotional activities to let people know more about our products.

It turns out that using blogs on the part of the promotional activities violates Google’s search guidelines, so we have ended the promotion. We would like to apologize to the people concerned and to our users, and are making an effort to make our communications more transparent in order to prevent the recurrence of such an incident.”

As you can see, it does not link to any other blogs or news items, such as our report or TechCrunch’s follow-up ( I’m guessing that TechCrunch Japan’s translated article is the direct cause for this apology.) So we cannot see “which activities” were violated nor how they will be fixed. How transparent!

See Also:

Google Japan Buys Dirty Pay-Per-Post Links | Asiajin

(Proofread by Sean O’Hagan)

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Author Information  @akky(Akky AKIMOTO) is one of the first pro-bloggers [J] in Japan. Apart from that, he writes for Asiajin and personal blog [J].


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  1. 31o5.com says:

    10日午後、バンコク都心の人気ショッピングセンター(SC)、マーブンクロン(MBK)前で工業大学と専門学校の男子学生数十人が乱闘となり、けん銃を発砲するなどした。Google Japan Apologizes For Inappropriate Pay Per Post Use | AsiajinThis time, it turned out that our utilizing blogs on the part of the promotion activities violates Google’s search guideline, so we stopped the promotion. We are sorry for concerned people and users, and make an effort to take transparent

  2. Alex Volkov says:

    нефиг тут.. Гугля не железный, покаялся,написал извиненияна своем оффблоге. “Google Japan is running several promotional activities to let people know more about our products. It turns out that using blogs on the part of the prom

  3. køb af links. Ikke desto mindre er det lige præcis det Google har gjort i Japan, da de købte links som blogindlæg (uden rel-NOFOLLOW!) via CyberBuzz. Da Google blev opmærksom på fadæsen skyndte de sig ud ogundskyldtederes midlest talt noget uheldige aktivitet – ja, lad os bare kalde det ved rette navn: Spam. Det er i hvert fald klokkeklar spam i forhold til Googles egne regler. Og det erkender de også nu. Spørgsmålet er så bare, og Google vil behandle Google Japan p

  4. Via blogscope, we see that Google Japan was buying paid posts: [Google] are now using a tainted and controversial social media optimization method called pay-per-post, provided by CyberBuzz. (confirmed by Google’s apology) “Google Japan is running several promotional activities to let people know more about our products. It turns out that using blogs on the part of the promotional activities violates Google’s search guidelines, so we have ended the

  5. participating in pay per post activity as a way of discouraging it. This makes it all the more surprising, and not to mention hypercritical, that Google itself have been caught participating in pay per post. Now they’ve been caught, Google Japan have issued an apology. Asiajin translated the post: Google Japan is running several promotional activities to let people know more about our products. It turns out that using blogs on the part of the promotional activities violates Google’s search guidelines, so

  6. Akimoto found over 30 posts writing about the widget, all of them acknowledging being paid by CyberBuzz. Akimoto says CyberBuzz pays pretty handsomely for blog posts—up to $100 per post. Small ads were present at the bottom as well.The apologyissued from Google Japan is priceless since it suggests Google Japan is just now learning of Google’s search guidelines: “Google Japan is running several promotional activities to let people know more about our products. “It turns out that using blogs o

  7. in a nutshell: The campaign is now stopped, Google is embarrassed, apologizes and penalizes the Japanese site with a PageRank reduction. Just a few hours after the Japanese version of the TechCrunch article went online Tuesday, Google Japan issueda half-baked, vague apologyon the official Google Japan blog, basically saying the Japanese subsidiary was unaware of their own terms of service. The campaign was halted and Google Japan ordered their outside PR agency to remove all existing paid postings in question.

  8. “Google.co.jp PageRank is now ~5 instead of ~9. I expect that to remain for a while.”Google Japan have since offered an apology for the incident, which has been translated byAsiajin: Google Japan is running several promotional activities to let people know more about our products. It turns out that using blogs on the part of the promotional activities violates Google’s search guidelines, so we have ended the promotion. We would

  9. CrunchedTech says:

    in a nutshell: The campaign is now stopped, Google is embarrassed, apologizes and penalizes the Japanese site with a PageRank reduction. Just a few hours after the Japanese version of the TechCrunch article went online Tuesday, Google Japan issueda half-baked, vague apologyon the official Google Japan blog, basically saying the Japanese subsidiary was unaware of their own terms of service. The campaign was halted and Google Japan ordered their outside PR agency to remove all existing paid postings in question. An email Google Japan sent

  10. WebSEO says:

    por posts que contrataron. Todo esto ha sido descubierto por Akky Akimoto, y hasta el propio Matt Cutts de Google habla en su Twitter sobre el cambio de PR de 9 a 5 que ha sufrido google.co.jp. Parece que desde Google Japón ya hanemitido una disculpapor este incidente. Visto en: Webpronews Actualización: Entrevista a Matt Cutts donde dando explicaciones y pidiendo disculpas sobre el percance con Google Japón.

  11. [N] Google、ブログを活用したマーケティング活動について謝罪 Google、CyberBuzzのマーケティング活動を中止 :: SEM R 2/10はPPPを書いたらリンクにと入れるのが周知された日 – 煩悩是道場Google Japan Apologizes For Inappropriate Pay Per Post Use | Asiajinグーグル、プロモーションで謝罪–抵触したサーチガイドラインとは:マーケティング – CNET Japan Google、自社製ブログパーツのブログ口コミ中止 「検索ポリシー違反」 – ITmedia News

  12. Via blogscope, we see that Google Japan was buying paid posts: [Google] are now using a tainted and controversial social media optimization method called pay-per-post, provided by CyberBuzz. (confirmed by Google’s apology) “Google Japan is running several promotional activities to let people know more about our products. It turns out that using blogs on the part of the promotional activities violates Google’s search guidelines, so we have ended the

  13. Player and online music store Connect, all failed and busted, he resigned Sony and moved. And, now he is a head of GJ, and GJ employed the taboo advertising methodology, pay-per-post, to make itself penalized. What’s going on here? While GJ releasedthe apologyabout their conduct which is against their company policy, they told that CyberBuzz, run by Cyber Agent, Inc., online ad company, IS a pay-per-post service. But, Cyber Agent does not say so. CyberBuzz is a kind of buzz-marketing service, but it is different from what gener

  14. por posts que contrataron. Todo esto ha sido descubierto por Akky Akimoto, y hasta el propio Matt Cutts de Google habla en su Twitter sobre el cambio de PR de 9 a 5 que ha sufrido google.co.jp. Parece que desde Google Japón ya hanemitido una disculpapor este incidente. Visto en: Webpronews Fuente: webseo.es

  15. [...] Google did apologize for its unethical behavior: Google Japan is running several promotional activities to let people know more about our products. [...]

  16. [...] of googlejapan blog: asiajin.com/blog/2009/02/10/go … Above 7 comments were made in the forum before this was blogged, below comments were made [...]

  17. [...] batang hidung mereka sendiri. Tindakan menurunkan PR dan membuat permohonan maaf bagi saya adalah tindakan paling tepat oleh Google untuk mempertahankan reputasi [...]

  18. [...] on Google Japan’s blog under the name of Senior Marketing Manager Koji Baba. (via) “Google Japan is running several promotional activities to let people know more about our [...]

  19. [...] hours after the Japanese version of the TechCrunch article went online Tuesday, Google Japan issued a half-baked, vague apology on the official Google Japan blog, basically saying the Japanese subsidiary was unaware of their [...]

  20. [...] top Japanese online tech news sites CNET Japan, ITMedia and Internet Watch reported Google Japan’s ambiguous apology, CyberBuzz (the agency hired by Google Japan to have bloggers place links to Google Japan’s [...]

  21. [...] Whatever they were trying to do, it backfired massively and Google Japan was forced to issue an official apology, as did Matt Cutts on behalf of Google.  As a further humiliation, Google Japan will be forced to [...]

  22. [...] Japan have since offered an apology for the incident, which has been translated by Asiajin: Google Japan is running several promotional activities to let people know more about our [...]

  23. [...] proactive (search-centric) western users, however was involved with unfortunate promotion mistake (2), (3). This short time recall still can be decided by that feature’s performance measurement [...]

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  25. [...] of such an incident,” Google marketing manager Koji Baba said, according to a translation in Asiajin. (It generally agrees with the Google Translate version.) Google didn’t say exactly what violated [...]

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