$8.70: Emobile Introduces Japan’s Lowest Monthly Phone Fee


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Emobile, the No. 4 major cell phone carrier in Japan, said Wednesday that it will introduce a new cell phone price plan on February 7, which is the most attractive in Japan - at least if you aim for the lowest possible prices.

For an almost unbelievable basic fee of 780 Yen ($8.70/6.80 Euros), Emobile users can talk as much as they want among themselves at any time of day. The same goes for sending SMS messages. The new monthly plan requires a two-year contract, which is standard in Japan.

By way of comparison, NTT DoCoMo, KDDI au and SoftBank Mobile (the No.1, 2 and 3 in Japan's cell phone market) are currently offering monthly fees of around 980 Yen ($11/8.50 Euros) at the cheapest.

Emobile is mainly known in Japan as a wireless data communication provider (and not really as a company you want to go to if you want to make phone calls primarily). Emobile has 1.1 million subscribers.

The press release with all details can be found here (in English).


Author Information  Dr. Serkan Toto is a German based in Tokyo. Like us, he is passionate about introducing Japanese IT to the rest of the world. Full-time, Serkan works as an independent web industry consultant for hedge funds, venture capital companies and start-ups worldwide. He is also a writer for mega tech blog network TechCrunch, covering Japan-related technology and web trends. This is Serkan's website. Follow Serkan on Twitter here.