Mobage Town launched World-wide English Service MobaMingle

DeNA Global, 100% subsidiary of DeNA, who runs Mobage Town, the Japan's biggest mobile social networking site with casual games, started its global service MobaMingle .

DeNA Global is located in California, USA, but the MobaMingle can be accessed from 70 countries, including UK, France, Germany on cellular phone.

Access from Japan is blocked so we cannot see how it is. CNET Japan took some screenshots by finding missed block setting, but now it is mended (inaccessible).

If you can use it at http://mbmgl.com/ from your cellphone, please let us know how it is, and if you think that mobile social gaming network would be welcomed in your country.

See Also:

DeNA Press Release [J]


Author Information  @akky(Akky AKIMOTO) is one of the first pro-bloggers in Japan [J]. He also leads Asiajin, writes for Japan Times, does consultation for foreign companies interested in entering Japanese web market.


  • http://malaysiacrunch.blogspot.com Malaysia Crunch – Malaysia Internet Scene

    ! That is definitely a huge potential (compared to internet broadband at least). In this era of globalization, may be cloning a successful foreign business model is worth an effort? UPDATE: Mobage Town has justlaunchedits global service MobaMingle, in English. But targeting 70 countries? That would be tough in terms of localization and marketing. However, it is currently accepting registration from only 5 countries, namely US, UK, France, Germany and India.

  • http://globalvoicesonline.org/2009/02/04/japan-bloggers-respond-to-new-filtering-measures/ Global Voices Online » Japan: Bloggers respond to new filtering measures

    [...] to the filtering, Japan's hugely popular social networking service Mixi is exempt, as is Mobage Town, Japan's largest social network site with gaming [...]

  • http://advocacy.globalvoicesonline.org/2009/02/05/japan-bloggers-respond-to-new-filtering-measures/ Global Voices Advocacy » Japan: Bloggers respond to new filtering measures

    [...] to the filtering, Japan’s hugely popular social networking service Mixi is exempt, as is Mobage Town, Japan’s largest social network site with gaming [...]

  • http://it.globalvoicesonline.org/2009/02/giappone-le-reazioni-dei-blogger-ai-nuovi-sistemi-di-filtraggio-web-sui-cellulari-dei-minorenni/ Global Voices in Italiano » Giappone: le reazioni dei blogger ai nuovi sistemi di filtraggio-web sui cellulari dei minorenni

    [...] il popolarissimo servizio giapponese di social networking Mixi [in] ne è esente, così come Mobage Town [in], il maggior sito giapponese di social networking dotato di funzionalità per vari [...]

  • http://asiajin.com/blog/2009/06/21/cyworld-pulls-out-from-japan/ Asiajin » CyWorld Pulls Out From Japan

    [...] not so successful as in their originated country. Also for exported Japanese social networks like Mobage-town in USA and Mixi [...]

  • http://priyankasblog.com/mobage-mobile-social-networking-in-japan-by-dena/ Mobage: Mobile Social networking in Japan by DeNA — Priyanka’s Blog

    [...] of their business model, has led DeNA Global, a subsidiary of DeNA to launch a global service in English called MobaMingle. The English service is available in 70 countries on cell phones and excludes [...]

  • http://asiajin.com/blog/2009/08/19/japans-dena-brings-its-mobile-social-gaming-platform-mobamingle-to-india/ Asiajin » Japan’s DeNA brings its mobile social gaming platform MobaMingle to India

    [...] Tokyo-based mobile social gaming giant DeNA takes the international version of its super-successful gaming platform Mobage-town [JP, PC version], Mobamingle, to India (find some detailed background info on MobaMingle here and here). [...]