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Mixi will set up China subsidiary

Mixi logo

Japanese Social Network Giant, Mixi Inc. announced that they will establish a 100% subsidiary in Shanghai, China, to enter the Chinese market this April or May 2008.

Most of Mixi’s revenues now come from its social network service for the PC and cellular phones. Mixi says they think China is promising because of the increase in internet users and growing cellular phone market.

The name of the company is planned to be “mixi Shanghai, Inc.” (上海明迅網絡科技有限公司).

via livedoor news [J]

[Update 2008-07-20] Jiji reported that Mixi finally established the planned Shanghai subsidiary on 18th July 2008, which is 2-3 months later than announced. No other media or Mixi themselves have mentioned this yet.

See also:

Markezine – Mixi goes into Chinese Internet market [J]

Report: Mobile Monday Tokyo – Mobile Browsing

On Monday, a Mobile Monday Tokyo event themed “Mobile Browser UI Designs & Standards” took place in KDDI’s Designing Studio in Harajuku. The entrance fee was between 1,000 and 2,000 Yen and an impressive 150 people showed up.

While the venue itself was really cool, I am not sure if letting guests sit on stairs or stand for more than hour is a good idea. Maybe the organizers should reconsider their choice for next time.

Two presentations on Internet browsing on mobile devices were held, followed by an extensive networking part.

The Future of Web browsing

Michael Smith from W3C spoke about a number of topics on current and future trends in mobile browsing.

He predicted proxy browsers will be installed on mobile devices in the near future, replacing native software (like the i-mode browser for example). Proxied browsing is enabled by using software such as Opera Mini, Skyfire or Japan’s very own jig.

Mike also pointed to the fact that browsers on cellular phones already use the same web engines as desktop browsers as a fundament. For example, he made clear that Opera’s Presto engine is used as the basis of KDDI/au’s PC site viewer. Also Safari’s Webkit web engine is integrated in the browser of the iPhone.

According to Mike, millions of users are thus able to access the web via sophisticated software on their mobile phones now which was impossible in the past.

Mike made a number of other interesting points.

Mozilla Mobile Browsing

Jay Sullivan from Mozilla delivered a presentation on how his company views mobile browsing in the future. According to Jay, Mozilla was relatively inactive in terms of development of mobile applications until now.

He said though Firefox for mobile devices -which is in its core built on original Firefox code- is already established to some extent. The Nokia 810, for example, has Firefox preinstalled. Also Skyfire uses Mozilla software as proxy engine.

Jay also stressed Mozilla ultimately sees the web as a complete mobile platform. There should be no major differences between browsing the Internet on a mobile device as opposed to a PC.

These are just some key points of Jay’s presentation which seemed interesting to me.

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