Japan’s biggest e-commerce company Rakuten, which currently boasts a market cap of US$9.7 billion, has been relatively quiet after having acquired US-based Buy.com earlier this year (for US$250 million). Now Buy.com is announcing it has introduced a loyalty program called “Rakuten Super Points” on its site. The way it works is pretty simple: much like… Continue reading Rakuten Brings “Super Points” Loyalty Program To Buy.Com