A Tokyo-based Internet ad solution company, Fringe81 [JP], revealed their new ad optimization software called Iogous [JP]. Iogous is a specialized tool for optimizing display ad creative. Iogous enables to try numerous combinations of designs, colors, and texts with statistical method. Fringe81 says that the tool achieves few hundreds percent improvement of click-through-rate. It means… Continue reading Iogous – A Display Ad Optimization Tool