Japan’s biggest e-commerce company Rakuten, which currently boasts a market cap of US$9.7 billion, has been relatively quiet after having acquired US-based Buy.com earlier this year (for US$250 million). Now Buy.com is announcing it has introduced a loyalty program called “Rakuten Super Points” on its site. The way it works is pretty simple: much like… Continue reading Rakuten Brings “Super Points” Loyalty Program To Buy.Com
Tag: Buy.com
Rakuten To Go Global By Acquiring Buy.com for USD250M
Japan’s e-commerce giant Rakuten announced today that it would acquire U.S.-based e-commerce portal Buy.com for USD250M. Buy.com will be a subsidiary wholly owned by Rakuten next month. Buy.com has 14 million consumers and more than 1,000 stores in North America. Rakuten is running e-commerce business in Taiwan[C] and Thailand[TH], and also preparing for launching… Continue reading Rakuten To Go Global By Acquiring Buy.com for USD250M