mixi, Inc. [J] will open the lady’s fashion EC site “Petite jeté” [J] as a new business from the middle of September.
Both companies have announced the creation of the new business by the publication of August’s balance sheet. This “Petite jeté” seems to be an independent business apart from the SNS mixi. Currently both companies have opened a teaser site, and according to the description on the top page, “Carefully selected fairly adult-like items prepared every day at moderate prices,” it seems to be a lady’s fashion EC site. Pre-registration for preliminary users has also begun, and registered users will be sent the first notice when it opens.
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Chiho Komoriya