Toshima-ku/Tokyo-based Japanese consumer goods brand Muji (Mujirushi Ryohin), who operates about 300 shops in over 20 countries around the world, starts a social game Muji Life on November 15 (release [J]).
You may join the game by either of three social networking services, Facebook, Twitter and Mixi.
You will create your shelf with your favorite Muji products and other items like book, CD, DVD, etc.
You may display your shelf to your friends, give and receive gifts.
At the Muji retail shops around the world, by its iPhone app, you can get special items, music and Muji coins, virtual currency you can use in the game.
On the launch, English and Japanese languages are support. Chinese is planned to be added.
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