Nico Nico Douga forced to delete copyright-protected video material

It was inevitable and actually long overdue:
Mega-popular video-sharing site Nico Nico Douga, Japan’s answer to Youtube, announced it will remove movies and anime clips infringing on copyrights held by various Japanese companies.

The move was triggered by a request coming from the Association of Japanese Animations (AJA), the Japan Video Software Association and the Motion Picture Producers Association of Japan. Nico Nico came to an agreement with these organizations by promising they will delete all existing video files on the site the member companies regard as problematic.
Moreover, Nico Nico from now on has to install measures to prevent uploading of copyright infringing content on the site. The three associations also said they don’t want to see so-called “MAD” video on Nico Nico if these user-made video and audio remixes violate copyrights.
This is very bad news for Nico Nico.

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