Japanese Web Marketing Information Portal “Web Marketing Guide” and market research company Net Asia conjointly conducted a study on the use of mobile videos and digital TV in Japan.
At the end of last month, 345 people (172 female, 173 male) aged between 15 and 49 were surveyed. The results show that more and more Japanese users accept the concept of watching videos and TV on their handsets.
The companies found out that 57.6% of the people asked watched videos on their mobile phones (up an impressive 13 points from the last survey in April 2007). Moreover, 36.3% said they watched TV via the OneSeg digital tuners built in their handsets (up six points).
In more concrete terms, 69.4% of users watching videos said music is their favorite content. This is followed by videos made by themselves or friends (37.7%). Movies (19.1%), Anime (18.6%), TV series (18.1%) and news programs (18.1%) are also popular.
Asked via which services were used to watch mobile videos, 40.7% responded MyTube. Nico Nico Mobile is second with 22.1%. Another Japanese web video service, CM site, is a close third with 21.6%.
More details can be viewed here [ja].
[Via CNET Japan]
Serkan Toto