Nisshin Cup Noodle’s New TVCM Cynical About (Presumably) Rakuten

Rakuten’s Englishnization has been causing wide repercussions among Japanese business people. Nisshin’s new commercial film “Survive! Globalization” depicts a Japanese company whose head forces his guys to work in English in cynic tone.

# Nisshin’s special site seems to have its own video player and no official uploaded video are on YouTube. There are some that people took from TV.

The Japanese employees wearing a mix of suits and battle armors in the modern era, ought to charge against their new Westerner boss with English greetings.

The last message “Hara ga Hette wa Ikusa ga Deki nu” means “An army marches on its stomach.”

via ITMedia

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@akky is one of the first Japanese pro-bloggers [J]. He also leads Asiajin, writes a tech column on The Japan Times, consults for some foreign companies interested in Japanese web market. (please inquire to akimoto on gmail.com).

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Akky Akimoto

@akky is one of the first Japanese pro-bloggers [J]. He also leads Asiajin, writes a tech column on The Japan Times, consults for some foreign companies interested in Japanese web market. (please inquire to akimoto on gmail.com).