Subway Japan’s World-First In-Shop Lettuce Factory

Posted on July 12th, 2010 by Akky Akimoto

Sandwich chain-store Subway Japan [J] opened a new shop "Subway Yasai(=vegetable) Lab Maru Building Store" at very central Tokyo, in Marunouchi Building which locates just in front of Tokyo station. What makes the shop so unique is that there is a vegetable factory set inside the shop and it provides fresh lettuces for sandwich.

Pesticide-free lettuces are cultivated hydroponically at the "factory" placed at the centre of the store. 20 lettuces per week can be harvested, which unfortunately provides maximum only 5% of consumed amount, and costs doubly than regular lettuces you can purchase. But all vegetables brought in are also agrochemical free and the president of Subway Japan said [J] that they are trying to demonstrate their consciousness of food safety.

Subway Japan has been running Subway Yasai Lab (vegetable laboratory) [J] and the vegetable factory is researched with Leave a nest Co.,Ltd. The prototype of the factory was seen on this movie.

See Also:

Subway Japan's press release [J]

Subway Japan official Twitter account @subwayjp [J]

Author Information  @akky(Akky AKIMOTO) is one of the first pro-bloggers in Japan [J]. He also leads Asiajin, writes for Japan Times, does consultation for foreign companies interested in entering Japanese web market.

Tags: Japan, Technology // 7 Comments »

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    [...] Read more on Asiajin blog. [...]

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    [...] may not think of them as being on the cutting edge. Subway Japan has opened a new store, reports AsiaJin,  called the “Subway Yasai Lab Maru Building Store” in central Tokyo. Translation? The [...]

  • http://alexandre-silva.com/?p=301 Subway Sandwich Shop In Japan Grows Its Own Hydroponic Lettuce – Alexandre Silva

    [...] (Via Asiajin and MSN/Sankei via InventorSpot) // Artigo, Inglês Fast Food, Subway, Sustainability [...]

  • http://www.gizmodo.com.au/2010/07/japanese-subway-grows-its-own-hydroponic-lettuce/ Japanese Subway Grows Its Own Hydroponic Lettuce | Gizmodo Australia

    [...] As in, lettuce is actually the first entry on the ingredient list for the BMT.* [Subway via MSN via AsiaJin via InventorSpot via [...]

  • http://www.itechdiary.com/subway-restaurants-in-japan-with-garden-lettuce-in-it.html Subway restaurants in Japan with garden lettuce in it | ITech and Gadget Diary

    [...] Source tweetmeme_style = 'compact'; [...]

  • http://www.loud.com.au/blog/uncategorized/subway-lettuce-farm/ Subway Lettuce Farm « LOUD

    [...] Via AsiaJin [...]

  • Anonymous

    Well, it’s all possible due to hydroponics. And it’s really good to know about Lettuce factory. As we all know that hydroponics is totally soil less gardening. Water and mineral nutrition are only play the lead role behind this type of gardening. So this biological gardening really improves the indoor and urban gardening. And the existing post is really looking just incredible example for that.
     

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