Subway Japan’s World-First In-Shop Lettuce Factory

Sandwich chain-store Subway Japan [J] opened a new shop “Subway Yasai(=vegetable) Lab Maru Building Store” at very central Tokyo, in Marunouchi Building which locates just in front of Tokyo station. What makes the shop so unique is that there is a vegetable factory set inside the shop and it provides fresh lettuces for sandwich.

Pesticide-free lettuces are cultivated hydroponically at the “factory” placed at the centre of the store. 20 lettuces per week can be harvested, which unfortunately provides maximum only 5% of consumed amount, and costs doubly than regular lettuces you can purchase. But all vegetables brought in are also agrochemical free and the president of Subway Japan said [J] that they are trying to demonstrate their consciousness of food safety.

Subway Japan has been running Subway Yasai Lab (vegetable laboratory) [J] and the vegetable factory is researched with Leave a nest Co.,Ltd. The prototype of the factory was seen on this movie.

See Also:

Subway Japan’s press release [J]

Subway Japan official Twitter account @subwayjp [J]

Share and Enjoy:
  • Facebook
  • Twitter
  • Print
  • email
  • Digg
  • del.icio.us
  • Reddit
  • HackerNews
  • Tumblr
  • Meneame

Author Information  @akky(Akky AKIMOTO) is one of the first pro-bloggers [J] in Japan. Apart from that, he writes for Asiajin and personal blog [J].


You're a moderator for http://asiajin.com/blog Site admin
You're following this conversation Unfollow
Conversation 
Sign in and Post

Trackbacks

  1. [...] may not think of them as being on the cutting edge. Subway Japan has opened a new store, reports AsiaJin,  called the “Subway Yasai Lab Maru Building Store” in central Tokyo. Translation? The [...]

  2. [...] (Via Asiajin and MSN/Sankei via InventorSpot) // Artigo, Inglês Fast Food, Subway, Sustainability [...]

  3. [...] As in, lettuce is actually the first entry on the ingredient list for the BMT.* [Subway via MSN via AsiaJin via InventorSpot via [...]

Get Adobe Flash playerPlugin by wpburn.com wordpress themes