Nintendo ties up with Hatena, opens door for user-generated content

Hatena logo

Nintendo, a company that’s usually not really famous for embracing the web, now lets users publish content they create through Moving Notepad (“Ugoku Memo Chou”) online.

Moving Notepad is a free notepad application for Nintendo portable gaming machine DSi. Users can write memos, record sounds and create animations with the downloadable program (that’s made by Nintendo).

The video below shows how Moving Notepad works.

The company Nintendo partnered up with is a quite unusual choice: Hatena is well-known in Japan as a heaven for geeks, a site that combines social bookmarking, blogging, photo sharing, specialized searches etc. In other words, Hatena is not really a site for the mainstream DSi user.

Hatena set up a dedicated web site for Nintendo’s service (Ugomemo Hatena) to where DSi users can upload animations they made directly via the device. It’s then possible to share, comment on and rate the user-generated content just like with video on YouTube, for example.


DSi users can access Ugomemo Hatena on their device and can view and edit animations from other users.

The service is completely free and the best thing is it might become available outside Japan in the near future. On Hatena USA, it  says: “Ugomemo Hatena (In Japanese only. For now.)”.


The following picture shows a Nintendo-Hatena collaboration billboard in a train station in Tokyo.


Photo credit: Tatsuhiko Miyagawa (via Flickr)

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Serkan Toto

Dr. Serkan Toto is a German based in Tokyo. Like us, he is passionate about introducing Japanese IT to the rest of the world. Full-time, Serkan works as an independent web industry consultant for hedge funds, venture capital companies and start-ups worldwide. He is also a writer for mega tech blog network TechCrunch, covering Japan-related technology and web trends. This is Serkan's website. Follow Serkan on Twitter here.