Japan’s biggest CosPlay site “Cure” overhauled with English

Posted on June 13th, 2008 by Akky Akimoto

livedoor announced its popular Cos-Play (Costume Play, dressing up in fictional characters most of which are from Anime/Manga) site’s renewal and English localization today, June 12th 2008.

The site “Cure” was opened in 2001, has been getting 300,000 registered users including 60,000 “Cos-Player”, and now 50 million page views in a month, which is the biggest in Japan.

Cure, even though they have been having Japanese site only, got more than 10% of their users from overseas, and that ratio is still growing. So they decided to internationalize the site aiming for more users from America, Asia and Europe.

Their mobile site ( http://m.curecos.com/ ) has been also remodelled, however, the access to the mobile site is limited to Japanese major carriers, NTT Docomo, KDDI au and Softbank Mobile.

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Akky Akimoto

Leader at Asiajin
@akky is one of the first pro-bloggers in Japan [J]. He also leads Asiajin, writes for The Japan Times, consults for some foreign companies interested in Japanese web market. (please inquire to akimoto on gmail.com).

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