Mobile barcodes:Huge success in Japan so far.

Posted on February 18th, 2008 by satoko

In Japan, mobile barcodes(QR Codes:local version of the 2D barcodes) has been widespread and acquired a stable position as one of the familiar media to provide a direct access to customers these days. They are mainly targeting mobile-savvy group of twenties to mid-thirties leading them to sales promotion sites for products such as snacks and beverages.

In Real Life of Japanese mobile user and Internet

69.23 million Japanese out of its 120 million population access Internet via mobile phones. It is about the same number of 66.01 million internet users via computers(According to the data of 2005). And almost all of the mobile phones in the market now have equipped with a barcode scanner by default.

http://journal.mycom.co.jp/news/2006/05/19/009.html
http://www.stat.go.jp/data/kokusei/2005/kihon1/00/01.htm

Popular usage of mobile barcodes

product site for mobile
sales promotion site
personal contact info(Email and phone number)
others
- job recruting
- online survey
- online request for brochure
- downloading standby image
- downloading free ring-tone

Near-at-hand Barcode

Mobile barcdes do move people closer to Internet/products

Internet and mobile phone have given great impacts on modern communication technology globally. Barcodes may become a smarter and quicker way to open a new door leading consumers to Internet in the next future as it is in Japan currently. In fact, with barcodes, lots of Japanese who don’t own a computer at home access Internet via mobile phone. In addition, even those who own a computer are using Internet from mobile phone for its handiness. The same idea can be applied in the U.S. and other regions.

If I point out the current bottleneck of barcodes service, it tends to become ad-hoc content service and does not provide further path to stimulate the consumers. Of course the service providers need to come up with an exciting idea to continue users attracted, however, at the same time, it is necessary to explore and improve UIs and others on mobile phone.

Tags: Japan, Technology //

No Responses to “Mobile barcodes:Huge success in Japan so far.”

Japan Probe // Feb 18, 2008 at 7:43 am

Fun economic indicator: Women?s hair styles (Mutantfrog)-Mobile barcodes:Huge success in Japan so far. (Asiajin)
Soju, Sake and Canadian Beer // Feb 18, 2008 at 5:00 pm

as one of the familiar media to provide a direct access to customers these days. They are mainly targeting mobile-savvy group of twenties to mid-thirties leading them to sales promotion sites for products such as snacks and beverages. Read more onAsiajin…
Japan Navigator // Mar 13, 2008 at 9:54 pm

If you are fluent in Japanese and have a lot of free time, you could try the Shizuoka International Translation Competition - the top award is 1 million yen. Asiajin gives a useful overview of the success ofmobile barcodesin Japan.
NQ Blog - het NetQuotez team over internet en meer // Mar 16, 2008 at 9:37 pm

bluetooth of internetspecifieke content mee te bekijken of aankopen mee te doen. Integratie van diverse marketingkanalen kan zo een versterkend effect hebben. Je kunt bijvoorbeeld een reclame billboard met een goedkope reis zien, dan met je mobiel debarcodescannen, en vervolgens online gelijk de juiste tickets reserveren. De volgende generatie in het scannen van codes is de semacode. Die is tweedimensionaal en kan daardoor veel meer data bevatten dan de barcode. Dit systeem leent zich daardoor voor een
a blog by adam // Mar 27, 2008 at 8:58 pm

Links to mobile sites tied to product advertising Links to contact info like email and phone numbers Job recruting Online surveys Links to download ring tones and wallpaper Read the full article atAsiajin.

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