Rakuten: online shopping monopoly

Rakuten is a giant. Rakuten group has an Internet shopping mall ‘Rakuten‘, a hotel reservation site ‘Rakuten Travel’, ‘Rakuten Securities’, ‘Rakuten Credit Card’ and so on. Rakuten has $1.72 billion annual sales. The mall and the travel agent has the biggest share of their markets like Amazon did on the book market. Mikitani started his… Continue reading Rakuten: online shopping monopoly