Another case of Chinese and Japanese web companies shaking hands.
Chinese search engine Baidu is a super-power in its home market and has, as the company’s first regular service outside of China, launched a Japanese version (Baidu.jp) back in 2007.
Expectedly still struggling to gain market share from established players like Google and Yahoo, Baidu’s Tokyo-based subsidiary now plans to set up an infrastructure that helps Japanese small and medium-sized companies to do e-business with counterparts in China.
By the end of this month, Japanese companies will be offered a range of services, i.e. setting up China-friendly-websites or efficient advertising. Chinese customers will be able to pay via credit card or with Alipay, a payment system offered by Chinese e-commerce behemoth Alibaba.
Starting from 1.5 million Yen/USD/Euro (plus commission on product sales), Baidu and a partner company will create a completely translated site and also advise Japanese companies on their advertising strategy on the Chinese web.
Via Nikkei [registration required, paid subscription]
Serkan Toto