According to Sankei reported [J], Circle-K-Sunkus, the 4th largest convenience chain-store, announced on November 17th that it would replace its own reward points system with e-commerce giant Rakuten’s Rakuten Super Points.
Sales ranking of convenience store chains (2011)
These 4 groups occupied nearly 90% of domestic market.
|| sales(billion yen)
|Circle K Sunkus
by each groups’ financial reports via Lawson’s 2012 annual report [J, pdf]
Nihon Enterprise, [J] in partnership with Royality Marketing, who run the community point program Ponta, [J] has announced that from this summer they will launch the Android contents service “Ponta App Market” which can make transactions using Ponta points.
“Ponta App Market” is a marketplace for Android where you can leisurely purchase contents using saved Ponta points via businesses and shops linked up with Royality Marketing. Because of this, Ponta users’ options for using saved points will widen further. As a mobile solutions company, Nihon enterprise has a chance push towards offering exciting mobile contents for Ponta users with this “Ponta App Market” service.
Translation authorized by VSmedia