Yahufoku, former Yahoo! Auction, Japan’s most successful auction service might not launch if then-US Yahoo COO Jerry Yang did not stick it, the current Yahuoku division unit manager told to Ascii.jp.
According to him, who joined as an engineer to the team in 2001,
said that Yahoo! (Japan) Auction’s launch in September 1999 （so this talker seemed not there） was much supported by Yang, who insisted that Yahoo! Japan must run C2C site, and offered let US engineers developed the first system.
Yahoo! Auction launched a year ahead to eBay’s Japanese version, which made eBay failed
in a few years.
It is still difficult to
raise a C2C service in Japan, because of the cultural characteristic where people trust shops much more than other individuals, and where people dislike discussion and negotiations. Yahufoku is one of the very rare successful C2C sites. It has been trying to hide human touch on the auction service, which was different from eBay, who just translated the original US version.