NHN Japan Buys Livedoor By $67 Million

Both NHN Japan and Livedoor confirmed NHN Japan’s purchase Livedoor from Livedoor Holdings.

NHN Japan and Livedoor’s press conference starts 6:05 p.m. Japan Standard Time, broadcast also on Ustream.

Video streaming by Ustream

NHN Japan president Akira Morikawa(on your left) and Livedoor president Takeshi Idezawa.

Morikawa explained that NHN Japan group runs Hangame and Naver Japan in Japan. NHN Japan was asked to bid to purchase Livedoor last summer, in 2009. The price for all stocks handed over from Livedoor Holdings is 6.3 billion yen (67 million US dollars).

NHN Japan’s “Five promises to users”

He also showed 5 policies around Livedoor on this merge.

  1. Livedoor’s “company name”, “brand”, “services” and “organization” kept as are
  2. Current management policy will continue
  3. Board members will stay (some more sent by NHN)
  4. No lay off
  5. Supports for more growth of Livedoor portal

So, no immediate merger and restructuring with Naver Japan team are planned. They expect that Naver’s robot search and Livedoor’s blog portal and contents services enhance Naver’s Knowledge Platform.

Ustream live was watched about 2,000 users despite of very short, few hours notice.

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Akky Akimoto

Leader at Asiajin
@akky is one of the first Japanese pro-bloggers [J]. He also leads Asiajin, writes a tech column on The Japan Times, consults for some foreign companies interested in Japanese web market. (please inquire to akimoto on gmail.com).

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Akky Akimoto

@akky is one of the first Japanese pro-bloggers [J]. He also leads Asiajin, writes a tech column on The Japan Times, consults for some foreign companies interested in Japanese web market. (please inquire to akimoto on gmail.com).