Adam Acar
Articles by Adam Acar
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How Facebook Crossed the Chasm in Japan and Lessons for Other Platforms
Important note: Most of these statements are qualitative in nature. For some statements there’s not enough supporting data. Please read this post with a pinch of salt. In the summer of 2004, a …
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What to do if an earthquake strikes? LINE is the answer
We recently conducted a survey among college students and found that LINE is their most favorite social media platform. Most interestingly when we asked what they would do if there was an earthquake, …
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Social Gamers' Social Media Use in Japan
Not a long time ago we conducted a large scale study by surveying 1000 online panel members about their social media usage habits. Although I personally have some doubts about online panels, as the …
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Japan`s First Social Media Focused Competition Kicks Off
KOBE, September 16, 2012. After successfully holding the 2011 Marketing Competition Japan (MCJ), in which 24 teams from 12 different universities participated, the MCJ committee officially launched …
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One Social Network, Two Different Stories: Qualitative Analysis of Facebook Users in Japan and the US
Since we are getting ready to conduct a large scale cross-cultural survey about social media, as a first step, we qualitatively analyzed how Americans and the Japanese use Facebook. Although …
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Facebook Usage in Japan: Then and Now (August, 2012)
My students and I (Adam Acar) have been constantly monitoring the Japanese social media landscape as part of our social media seminar. After checking the demographic distribution of Facebook users in …
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Japan's First Social Media Focused Contest is Ready to Kick Off
The Team of the University of Tokyo Who Won the Grand Prize in MCJ 2011 You might wonder if there’s any competition about social media and apparently there’s one in Japan. After …
