Advertising
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Dentsu Becomes Official Sales & Marketing Representative for Facebook Japan
Dentsu and Facebook Japan have announced today a major deal to appoint Dentsu as the official sales and marketing support representative in Japan. As outlined in their press release, Dentsu will …
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Family Mart Debuts New Rice Balls Suggested By Twitter Users
Following the cooperation between soft drink company Calpis and noodle maker Acecook with Mixi in 2008, we have yet another case of social media integration into product development in Japan. Major …
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Adtech Tokyo: Event Wrap Up
The 2nd annual Adtech Tokyo took place this week in Tokyo at the Prince Park Tower for marketing and agency professionals. The conference aims to gather leading thought-leaders to share insights and …
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Japanese Government Allows ISPs to Target Ads by Browsing History
A Japanese Ministry of Internal Affairs and Communications (総務省) working group recently published an opinion stating that certain network monitoring technologies (Deep Packet Inspection) can be used …
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Internet Ads Overtakes Newspaper To Become No.2 After Television In Japan
Dentsu Inc., Japan’s largest advertisement agency, published its annual Japan’s advertising expenditures report. [J, pdf] According to the report, Dentsu estimates that advertisers spend …
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Behind the scene of YouTrivia(Kentei Gocco), new style of Web Ads using trivia from Manabing
YouTrivia (in Japanese, Kentei Gocco) is new style of advertisement to reach customers using trivia style questions to certain topics. The company named “Manabing” which means “on …
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Agile Media Network raises $1M
Agile Media Network raised a $1M investment from Ant Capital Partners on March 31st. They use the investment to develop new software systems. Agile Media Network is a Japanese ad-network / blog …
