Serkan Toto
Articles by Serkan Toto
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First China, then the US: Japan's No. 1 online shopping mall Rakuten (again) outlines plans to go global
Hiroshi Mikitani, founder and president of Japan’s leading online shopping mall Rakuten, has never made a bis secret of his seeing Rakuten as a global brand (here is some detailed background). …
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Top 20: Japan's most valuable web companies
About a year ago, I wrote an article on Asiajin that contained a list of Japan’s most valuable web companies by market capitalization. A lot has happened since then (thanks to the exchange rate we now …
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Q&A: What's the Japanese equivalent of [enter foreign web service here]?
This is a reboot of a post I wrote back in July last year, listing up the Japanese equivalents of websites that are popular in the US and Europe. For example, Japanese people don’t know Ebay but …
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Keitai Shousetsu export: China to get 100 Japanese cell phone novels
A big web trend from Japan that gained traction in China is now poised to become even bigger: Keitai Shousetsu (cell phone novels). These novels, which are not only being read on cell phones but also …
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Search engine Baidu to offer e-commerce support in China for Japanese companies
Another case of Chinese and Japanese web companies shaking hands. Chinese search engine Baidu is a super-power in its home market and has, as the company’s first regular service outside of …
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Chinese newspapers (in their entirety) to come to the iPhone in Chinese, English and Japanese
Beijing-based mega technology conglomerate Peking University Founder Group Corporation has announced a new iPhone application that will make it possible for iPhone users in Japan to read five major …
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GREE's market cap soars past $1.6 billion, now higher than DeNA's and nearly twice as high as Mixi's
It seems that GREE’s [JP] success story won’t come to an end too anytime soon. The performance of the 99% mobile social network/gaming platform is becoming scary, as in bubble-type scary. …




