AKB48 Girls In Augmented Reality Campaign For Hewlett Packard Japan


Hewlett Packard Japan [J] has announced the development of “Love PC, Love HP AR,” a series of augmented reality advertisements with smartphone support to appear in 7 comics, and the “Love PC, Love HP Trailer,” which will be going all around Japan until the beginning of February, as part of their “Love PC, Love HP” campaign targeted at promoting PC sales.
“Love PC, Love HP AR” has the AKB48 members Maeda Atsuko, Shinoda Mariko, Kojima Haruna, Itano Tomomi, and Mitsumune Kaori used as graphics posted on the trailer exterior as well as in 7 comics as an “AR Marker.”  When you look at this with the camera terminal of the smartphone AR application “Aurasma Lite,” an augmented reality video plays back on the screen.  In the AR video, a pattern for each AKB48 member appears, currently playing member and non-PC commercial messages will stream, and at the end the Facebook page and “Love PC, Love HP smartphone site” can be accessed.

Translation authorized by VSMedia

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