AR App And Character Promotion For Himeji Castle


Himeji City, Hoyogo Prefecture [J] has started tourist promotion using the smartphone AR (augmented reality) app “Plus AR.”

In this promotion, when you hold a the camera of a device with “Plus AR” up to Himeji Castle’s outer plaza or any of 3 sightseeing locations as well as the word “Himeji,” a 3DCG image of the city’s image character “Shiromaru Hime” (Castle Princess) will appear on the screen.  The target region where “Shiromaru Hime” appears is planned to be increased in the future.


Plus AR [J]
SANWELL Co.,LTD. [J]
Translation authorized by VSMedia

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