Rakuten To Dissolve Lekutian In China, Joint-Mall With Baidu

Japan’s largest e-mall company Rakuten today announced [J] that they would shut down its Chinese e-mall Lekutian(rakuten.cn) planned in May, 2012.
Rakuten jointly established Lekutian with China’s search engine giant Baidu in January 2010, and began the mall in October 2010.

The reason is explained as Lekutian did not show the growth they had expected, which is because the environment of e-commerce in China has been becoming too competitive.

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