Amazon Japan Makes Free Delivery Campaign Persistent

Two e-commerce giants Rakuten and Amazon Japan have been discounting their shipping cost for free even your purchase is just few dollars since mid 2009 . Both of them, and some other follower online book sellers have been bleeding by extending their free shipping campaign.
Now On November 1st 2010, Amazon Japan declared [J] that they will keep this free shipping service as default. No end date any more.
This free shipping is applied for books/CD/DVD, daily commodities, health care products and food sold by Amazon (except Amazon Market Place stores).

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