Japan’s largest cellphone carrier NTT Docomo and The 3rd biggest social network Mobage-Town’s DeNA announced a joint venture worth 1.6 billion yen (17.7 million USD), which will run an User Generated Content site on cellphone since the first half of 2010.
DeNA’s mobile social network Mobage-Town has a user posting sections for novels, music and illustrations, on which 65,000 contents have been submitted so far. Docomo will utilize DeNA’s know-how.
DeNA and Docomo owns 70% and 30% of the new venture respectively.
There was a huge success by the union of the 2nd carrier KDDI au and 3rd (at that time) social network Gree, which pushed up the looser PC social network Gree to revive in mobile and pass over Mobage-Town, though KDDI au only has 6.89%. Now Gree is aiming the first position against Mixi.
DeNA Release [J, pdf]