Colopl, Inc. [J] has announced that from September 6th through October 31st they will be doing the “Tohoku Ouen Campaign 2012” (North Japan Support Campaign), which will aid tourism in the northern region of Honshu, through their location based game “Colony Life.”
This plan aims to support the recovery from last year’s major earthquake, and with this campaign which includes Coloka shops in Aomori, Akita, Iwate, Yamagata, Miyagi, and Fukushima prefectures, Colo Inns, cooperating train companies, highway bus companies, and rent-a-car companies, they are attempting to promote colopl users’ northward movement and improve sales in the region. Along with this is the reopening of Coloka distribution of Iwate prefecture Rikuzentakata City’s Yagisawa store, which was temporarily halted Coloka distribution after devastating damage from last year’s earthquake disaster. Furthermore Miyagi prefecture Kisennuma City’s Saikichi store also plans to participate in the campaign as a new Coloka shop. From here on they will also continue with various activation measures in the region such as real events, via this project.
Colony Live Walking Colopl Fan Book [J]
Decorational stuffed animal Colopl “Cute Teddy Bear” [J]
Ornamental figure Colopl “Space Dog” [J]
Translation authorized by VSMedia
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