Yesterday, Japan’s biggest website Yahoo Japan announced a tie-up with Chiba-based Start Today, operator of popular online fashion store Zozotown. Under the agreement, Yahoo has listed around 100,000 items from Zozotown’s catalogue in its Shopping category.
As you can see on the screenshot below, big Y already began promoting Zozotown on its shopping site. If users click on a product that’s actually listed in Zozotown’s database, they will be led to Zozotown’s website where they can shop using Yahoo Japan IDs (or use their existing Zozotown IDs).
There are around 25 million active Yahoo Japan accounts currently, but Yahoo’s shopping site trails Rakuten, the country’s online shopping giant. We reviewed Zozotown, which is mainly designed for a younger audience and exclusively offers fashion items, in September 2008.
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