{"id":9555,"date":"2010-08-07T12:49:57","date_gmt":"2010-08-07T03:49:57","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=9555"},"modified":"2010-08-07T12:49:57","modified_gmt":"2010-08-07T03:49:57","slug":"mixi-to-enter-asia-the-us-and-europe","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2010\/08\/mixi-to-enter-asia-the-us-and-europe\/","title":{"rendered":"Mixi To Enter Asia, The US And Europe"},"content":{"rendered":"<p><a href=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/08\/mixi-logo.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5413\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/08\/mixi-logo.gif\" alt=\"\" width=\"162\" height=\"41\" \/><\/a><br \/>\nEarlier this week, I read a quite interesting interview Fumiaki Koizumi, the CFO of Japan&#8217;s biggest social network <a href=\"http:\/\/www.mixi.jp\/\">Mixi<\/a>, gave to the Nikkei (the country&#8217;s leading business daily). In the interview, Koizumi touches upon a few interesting points on how Mixi wants to internationalize after all these years.<br \/>\nHere&#8217;s a summary:<\/p>\n<ul>\n<li>Mixi now has over 300 employees.<\/li>\n<li>The new office the company moves to next year will be large enough for 700-800 people.<\/li>\n<li>One current focus is finding new staff, for example engineers.<\/li>\n<li>Mixi wants to accelerate internationalization efforts, which is why the company looks for people with work experience overseas and\/or those who can speak multiple languages.<\/li>\n<li>There&#8217;s now a new business unit within Mixi that coordinates internationalization efforts.<\/li>\n<li>The <a href=\"http:\/\/asiajin.com\/blog\/2008\/02\/20\/mixi-sets-up-china-subsidiary\/\">Chinese subsidiary in Shanghai<\/a> now has more employees.<\/li>\n<li>Mixi plans to start hiring people in Asia, the US and Europe.<\/li>\n<li>Foreigners who just graduated might be another option, starting in fiscal 2012.<\/li>\n<\/ul>\n<p>I am aware that big companies must proactively look for business opportunities in order to satisfy share holders and that Mixi&#8217;s growth within Japan is poised to stop at some point. Also, there are many big advertising markets outside Japan, and <a href=\"http:\/\/asiajin.com\/blog\/2010\/06\/08\/japanese-mobile-gaming-startup-gree-to-open-us-and-china-offices-within-a-year\/\">the competition isn&#8217;t sleeping either<\/a> (GREE announced international expansion plans, while DeNA has brought Mobage-town to overseas markets already).<br \/>\nBut whatever Mixi&#8217;s goal is (establishing itself as a vertical\/niche network somewhere?), the company is way, way too late in the game. The announcement to start hiring foreign graduates in 2012 (!) alone is ludicrous, which is why I can stop here and say this will never ever work. Absolutely no one outside Japan is waiting for Mixi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this week, I read a quite interesting interview Fumiaki Koizumi, the CFO of Japan&#8217;s biggest social network Mixi, gave to the Nikkei (the country&#8217;s leading business daily). In the interview, Koizumi touches upon a few interesting points on how Mixi wants to internationalize after all these years. Here&#8217;s a summary: Mixi now has over&hellip; <a class=\"more-link\" href=\"https:\/\/asiajin.com\/blog\/2010\/08\/mixi-to-enter-asia-the-us-and-europe\/\">Continue reading <span class=\"screen-reader-text\">Mixi To Enter Asia, The US And Europe<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[17,24,37],"tags":[2342],"class_list":["post-9555","post","type-post","status-publish","format-standard","hentry","category-japan","category-news","category-usa","tag-mixi","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/9555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=9555"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/9555\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=9555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=9555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=9555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}