{"id":9175,"date":"2010-07-10T10:51:51","date_gmt":"2010-07-10T01:51:51","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=9175"},"modified":"2010-07-10T10:51:51","modified_gmt":"2010-07-10T01:51:51","slug":"japans-mobile-web-market-now-worth-17-billion-virtual-items-500-million","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2010\/07\/japans-mobile-web-market-now-worth-17-billion-virtual-items-500-million\/","title":{"rendered":"Japan&#8217;s Mobile Web Market Now Worth $17 billion. Virtual Items: $500 million."},"content":{"rendered":"<p><a href=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2010\/07\/ministry_communications.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9184\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2010\/07\/ministry_communications.png\" alt=\"\" width=\"197\" height=\"82\" \/><\/a><br \/>\nJapan&#8217;s <a href=\"http:\/\/www.soumu.go.jp\/english\/index.html\">Ministry of Internal Affairs and Communications<\/a> published an interesting <a href=\"http:\/\/www.soumu.go.jp\/main_content\/000073104.pdf\">report<\/a> [PDF] about the country&#8217;s market for mobile content and services this week. According to the ministry, that market grew by 12% to hit 1.52 trillion yen ($17.3 billion) last year, including mobile advertising.<br \/>\nThe $17.3 billion breaks down into mobile commerce, which was worth $11 billion and mobile content (games, ring tones, e-books etc.), which amounted to a $6.3 billion market (see graphic below &#8211; click to enlarge).<br \/>\n<a href=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2010\/07\/mobile_market_japan_size.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9177\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2010\/07\/mobile_market_japan_size.jpg\" alt=\"\" width=\"448\" height=\"267\" \/><\/a><br \/>\nIf you keep asking yourself why mobile gaming firms such as <a href=\"http:\/\/asiajin.com\/blog\/tag\/gree\/\">GREE<\/a> (<a href=\"http:\/\/asiajin.com\/blog\/2010\/07\/08\/grees-operating-profit-jumps-130-to-222-million-in-last-fiscal\/\">$222 million profit last year<\/a>) or <a href=\"http:\/\/asiajin.com\/blog\/tag\/mobage-town\/\">Mobage-town<\/a> are currently printing money in this country, the report has an answer for that, too: the ministry says that the market for virtual items in mobile games and social networks grew by a whopping 185% to $508 million year-on-year. In 2007, virtual items accounted for just $68 million of the mobile content business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japan&#8217;s Ministry of Internal Affairs and Communications published an interesting report [PDF] about the country&#8217;s market for mobile content and services this week. According to the ministry, that market grew by 12% to hit 1.52 trillion yen ($17.3 billion) last year, including mobile advertising. The $17.3 billion breaks down into mobile commerce, which was worth&hellip; <a class=\"more-link\" href=\"https:\/\/asiajin.com\/blog\/2010\/07\/japans-mobile-web-market-now-worth-17-billion-virtual-items-500-million\/\">Continue reading <span class=\"screen-reader-text\">Japan&#8217;s Mobile Web Market Now Worth $17 billion. Virtual Items: $500 million.<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[17,24,36],"tags":[1441,2166,2370,2381,2382,2386,2390,3985],"class_list":["post-9175","post","type-post","status-publish","format-standard","hentry","category-japan","category-news","category-trend","tag-gree","tag-m-commerce","tag-mobage-town","tag-mobile-commerce","tag-mobile-content","tag-mobile-games","tag-mobile-market","tag-virtual-items","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/9175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=9175"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/9175\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=9175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=9175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=9175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}