{"id":8809,"date":"2010-06-10T19:18:24","date_gmt":"2010-06-10T10:18:24","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=8809"},"modified":"2010-06-10T19:18:24","modified_gmt":"2010-06-10T10:18:24","slug":"rakuten-announced-its-chinese-brand-name","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2010\/06\/rakuten-announced-its-chinese-brand-name\/","title":{"rendered":"Rakuten Announced Its Chinese Brand Name"},"content":{"rendered":"<p><a href=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2010\/06\/rakuten_ch_logo_rgb.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2010\/06\/rakuten_ch_logo_rgb-400x233.jpg\" alt=\"\" title=\"rakuten_ch_logo_rgb\" width=\"400\" height=\"233\" class=\"alignnone size-medium wp-image-8810\" \/><\/a><br \/>\nJapanese e-shopping mall colossus Rakuten, who are <a href=\"http:\/\/asiajin.com\/blog\/2010\/01\/27\/rakuten-allies-with-baidu-to-promote-their-e-commerce-business-in-mainland-china\/\">cooperating with China No.1 Search Engine Baidu<\/a> to open joint e-mall in Chinese web, <a href=\"http:\/\/corp.rakuten.co.jp\/newsrelease\/2010\/0609.html\">disclosed their Chinese name<\/a> [J].<br \/>\nThe three Chinese letters, pronounced the same &#8220;Rakuten&#8221; are consist of original &#8220;Rakuten&#8221; in Japanese two letters and a new letter at the middle of original two.<br \/>\n<a href=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2010\/06\/rakuten-japanese-and-chinese.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2010\/06\/rakuten-japanese-and-chinese.jpg\" alt=\"\" title=\"rakuten-japanese-and-chinese\" width=\"386\" height=\"282\" class=\"alignnone size-full wp-image-8811\" \/><\/a><br \/>\nThe first letter may look very different, it was simplified in mainland China, and means enjoyable in Japanese.<br \/>\nThe second letter newly added in Chinese one means &#8220;cruel&#8221; in Japanese but Rakuten explains that the letter means &#8220;cool&#8221; in China.<br \/>\nThe original Japanese version letters have been used in China by South Korean-Japanese food and shopping conglomerate Lotte. So there are localization conflict of brands. Interestingly, both Rakuten and Lotte own a baseball team in the same league (Pacific league) in Japan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japanese e-shopping mall colossus Rakuten, who are cooperating with China No.1 Search Engine Baidu to open joint e-mall in Chinese web, disclosed their Chinese name [J]. The three Chinese letters, pronounced the same &#8220;Rakuten&#8221; are consist of original &#8220;Rakuten&#8221; in Japanese two letters and a new letter at the middle of original two. The first&hellip; <a class=\"more-link\" href=\"https:\/\/asiajin.com\/blog\/2010\/06\/rakuten-announced-its-chinese-brand-name\/\">Continue reading <span class=\"screen-reader-text\">Rakuten Announced Its Chinese Brand Name<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[7,17],"tags":[359,495,633,640,2132,3047],"class_list":["post-8809","post","type-post","status-publish","format-standard","hentry","category-china","category-japan","tag-baidu","tag-brand","tag-china","tag-chinese-letters","tag-localization","tag-rakuten","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/8809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=8809"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/8809\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=8809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=8809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=8809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}