{"id":8093,"date":"2010-04-19T22:04:38","date_gmt":"2010-04-19T13:04:38","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=8093"},"modified":"2010-04-19T22:04:38","modified_gmt":"2010-04-19T13:04:38","slug":"first-continued-to-the-twitter-tv-ad-in-japan","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2010\/04\/first-continued-to-the-twitter-tv-ad-in-japan\/","title":{"rendered":"First “Continued To The Twitter” TV Ad In Japan"},"content":{"rendered":"

\"\"<\/a>
\n“Tsuduki ha Web de”(\u7d9a\u304d\u306f\u30a6\u30a7\u30d6\u3067, continued to the web) is an internet era’s Japanese phrase used so often on television commercial films (“CM” in Japanese) nowadays. Many commercial ends with a search box image and narration tells this “continued to the web”, to expect watchers to search their brand or catch phrase on their PC.
\nThis month, Coca Cola Japan<\/a> [J] starts new TV commercial ends with “Tsuduki ha Twitter de” for its canned coffee brand “Georgia<\/a>” [J]. You may see it on the end of this 15 seconds commercial<\/a> [J].
\n<\/param><\/param><\/param><\/object>
\nThe suggested search phrase “Hon’nouji ha hen” takes you to the campaign site both via Yahoo! Japan<\/a> and Google<\/a>. Well, this type of campaign depends on search results, but at least advertiser buys the first positioned ad.
\n\"\"<\/a>
\nThe campaign itself is a Si-Fi novel<\/a> based on 16th century history, and there are 8 characters<\/a> tweeting their part to make up the story.<\/p>\n

See Also:<\/h3>\n

CM no Tsuduki ha Web de<\/a> [J] – A blog records about 1,000 “Continued to the web” style commercial film cases<\/p>\n","protected":false},"excerpt":{"rendered":"

“Tsuduki ha Web de”(\u7d9a\u304d\u306f\u30a6\u30a7\u30d6\u3067, continued to the web) is an internet era’s Japanese phrase used so often on television commercial films (“CM” in Japanese) nowadays. Many commercial ends with a search box image and narration tells this “continued to the web”, to expect watchers to search their brand or catch phrase on their PC. This… Continue reading First “Continued To The Twitter” TV Ad In Japan<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[17,36],"tags":[695,723,1343,1794,2637,3837,3856],"class_list":["post-8093","post","type-post","status-publish","format-standard","hentry","category-japan","category-trend","tag-coffee","tag-commercial-film","tag-georgia","tag-japan-coca-cola","tag-nobunaga-oda","tag-tv","tag-twitter","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/8093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=8093"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/8093\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=8093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=8093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=8093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}