{"id":7992,"date":"2010-04-14T17:26:05","date_gmt":"2010-04-14T08:26:05","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=7992"},"modified":"2010-04-14T17:26:05","modified_gmt":"2010-04-14T08:26:05","slug":"japans-no-1-social-network-now-boasts-20-million-members","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2010\/04\/japans-no-1-social-network-now-boasts-20-million-members\/","title":{"rendered":"Japan&#8217;s No. 1 Social Network Mixi Now Boasts 20 Million Members"},"content":{"rendered":"<p><a href=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/08\/mixi-logo.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5413\" title=\"mixi-logo\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/08\/mixi-logo.gif\" alt=\"\" width=\"162\" height=\"41\" \/><\/a><br \/>\nJapan&#8217;s No. 1 social network <a href=\"http:\/\/www.mixi.jp\">Mixi<\/a> [JP] just <a href=\"http:\/\/mixi.co.jp\/press\/2010\/0414\/2681\">announced<\/a> [JP] its member base surged past 20 million, meaning the site added 1.4 million users since the end of <a href=\"http:\/\/mixi.co.jp\/press\/2010\/0209\/2562\">last year<\/a> [JP] and 2.6 million registered users since June 2009 (the last time Mixi issued a  press release about its member base).<br \/>\nBy way of comparison: DeNA&#8217;s social mobile gaming site Mobage-town has over <a href=\"http:\/\/www.dena.jp\/en\/ir\/pdf\/March%202010_Company%20Overview.pdf\">17.25 million members<\/a> (PDF\/data for February 2010). GREE had <a href=\"http:\/\/eir.eol.co.jp\/EIR\/View.aspx?cat=tdnet&amp;sid=767971\">16.73 million users<\/a> [JP, PDF] at the end of last year, but it&#8217;s very likely that it currently has more members than Mobagetown (GREE overtook rival Mobage-town (15.12 million vs. 15.10 million users)  for  the first time <a href=\"..\/2009\/10\/28\/japanese-social-network-wars-gree-overtakes-mobage-town-is-now-japans-no-2\/\">in  October last year<\/a>).<br \/>\nAn interesting factoid is that while Facebook has managed to capture about 37.5% of the American population (<a href=\"http:\/\/www.facebakers.com\/countries-with-facebook\/US\/\">116 of 309 million people<\/a>) so far, Mixi&#8217;s member base of 20 million translates just to <a href=\"http:\/\/www.facebakers.com\/countries-with-facebook\/JP\/\">15.7% of the Japanese population<\/a> (internet penetration in both countries is almost identical at around 75%). Facebook opened up its site to all users in September 2006, whereas Mixi started its service in February 2004.<br \/>\nThe Americans have entered Japan with <a href=\"http:\/\/asiajin.com\/blog\/2009\/11\/13\/facebook-to-have-the-first-oversea-development-base-in-tokyo\/\">a development base<\/a> in February and are expected to launch a <a href=\"http:\/\/asiajin.com\/blog\/2010\/02\/16\/faceboook-is-making-japanese-cellphone-dedicated-version\/\">Japan-specific cell phone version<\/a> soon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japan&#8217;s No. 1 social network Mixi [JP] just announced [JP] its member base surged past 20 million, meaning the site added 1.4 million users since the end of last year [JP] and 2.6 million registered users since June 2009 (the last time Mixi issued a press release about its member base). By way of comparison:&hellip; <a class=\"more-link\" href=\"https:\/\/asiajin.com\/blog\/2010\/04\/japans-no-1-social-network-now-boasts-20-million-members\/\">Continue reading <span class=\"screen-reader-text\">Japan&#8217;s No. 1 Social Network Mixi Now Boasts 20 Million Members<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[17,24],"tags":[883,1441,2342,2370,3427],"class_list":["post-7992","post","type-post","status-publish","format-standard","hentry","category-japan","category-news","tag-dena","tag-gree","tag-mixi","tag-mobage-town","tag-social-networks","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/7992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=7992"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/7992\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=7992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=7992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=7992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}