{"id":7617,"date":"2010-02-23T22:35:25","date_gmt":"2010-02-23T13:35:25","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=7617"},"modified":"2010-02-23T22:35:25","modified_gmt":"2010-02-23T13:35:25","slug":"internet-ads-overtakes-newspaper-to-become-no-2-after-television-in-japan","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2010\/02\/internet-ads-overtakes-newspaper-to-become-no-2-after-television-in-japan\/","title":{"rendered":"Internet Ads Overtakes Newspaper To Become No.2 After Television In Japan"},"content":{"rendered":"<p>Dentsu Inc., Japan&#8217;s largest advertisement agency, published its <a href=\"http:\/\/www.dentsu.co.jp\/news\/release\/2010\/pdf\/2010020-0222.pdf\">annual Japan&#8217;s advertising expenditures report<\/a>. [J, pdf]<br \/>\nAccording to the report, Dentsu estimates that advertisers spend 7.77 billion USD (1.2% growth) more on the Internet than on newspaper advertising 7.40 billion in 2009, first time in history. The No.1 television earned 18.84 billion, which is 10.2% decreased.<br \/>\n<img decoding=\"async\" src=\"http:\/\/chart.apis.google.com\/chart?cht=p3&#038;chd=t:17139,7069,6739,3034,1370,709&#038;&#038;chds=0,17139&#038;chs=400x150&#038;chtt=Japan+advertising+expenditures+2009&#038;chl=Television|Internet|Newspaper|Magazine|Radio|Satellite\" \/><br \/>\nOn the same Dentsu&#8217;s past reports, the Internet advertising expenses passed magazine in 2007, radio in 2004.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dentsu Inc., Japan&#8217;s largest advertisement agency, published its annual Japan&#8217;s advertising expenditures report. [J, pdf] According to the report, Dentsu estimates that advertisers spend 7.77 billion USD (1.2% growth) more on the Internet than on newspaper advertising 7.40 billion in 2009, first time in history. The No.1 television earned 18.84 billion, which is 10.2% decreased.&hellip; <a class=\"more-link\" href=\"https:\/\/asiajin.com\/blog\/2010\/02\/internet-ads-overtakes-newspaper-to-become-no-2-after-television-in-japan\/\">Continue reading <span class=\"screen-reader-text\">Internet Ads Overtakes Newspaper To Become No.2 After Television In Japan<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[17,24],"tags":[135,891,1712,2573,3645],"class_list":["post-7617","post","type-post","status-publish","format-standard","hentry","category-japan","category-news","tag-advertising","tag-dentsu","tag-internet","tag-newspaper","tag-television","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/7617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=7617"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/7617\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=7617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=7617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=7617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}