{"id":6081,"date":"2009-10-20T07:45:49","date_gmt":"2009-10-19T22:45:49","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=6081"},"modified":"2009-10-20T07:45:49","modified_gmt":"2009-10-19T22:45:49","slug":"book-retailing-now-starts-digital-street-solicitation","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2009\/10\/book-retailing-now-starts-digital-street-solicitation\/","title":{"rendered":"Book Retailing Now Starts Digital Street Solicitation"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6083\" title=\"Nissen Group's Logo\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/10\/NissenGroup_logo.gif\" alt=\"Nissen Group\" width=\"237\" height=\"47\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6084\" title=\"Nippan's Logo\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/10\/Nippan_Logo.gif\" alt=\"Nippan's Logo\" width=\"101\" height=\"50\" \/><br \/>\nOn Monday, Kyoto-based catalog and mail-order clothing retail giant <a href=\"http:\/\/www.nissen.co.jp\/\">Nissen[J]<\/a> launched a new promotion business using a digital signage display in partnership with the country&#8217;s second largest wholesaler in book and magazine distribution <a href=\"http:\/\/www.nippan.co.jp\/english\/index.html\">Nippan<\/a> which has a nationwide dealership of 12,000 book retailers.<br \/>\nNissen will put the displays at the storefronts of 50 selected bookstores in Japan, and it shows passer-byes videos promoting new line-ups of magazines and books.\u00a0\u00a0 The display has a feature to transfer information to FeliCa-enabled cellphone handsets by touching a signal transmitting point, it can be used for giving away discount coupons to potential customers.\u00a0\u00a0 The videos displayed are carried automatically online.<br \/>\nNissen has used bookstores as a channel to acquire new mail-order customers by distributing catalogs at their storefronts.<br \/>\nSee Also:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.nissen-hd.co.jp\/ir\/pdf\/IR_09_10_19_1.pdf\">Nissen and Nippan jointly launch a media rep business using digital signage display [J,PDF]<\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6082\" title=\"Digital Signage Display\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/10\/DigitalSignage.jpg\" alt=\"Digital Signage Display\" width=\"230\" height=\"480\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Monday, Kyoto-based catalog and mail-order clothing retail giant Nissen[J] launched a new promotion business using a digital signage display in partnership with the country&#8217;s second largest wholesaler in book and magazine distribution Nippan which has a nationwide dealership of 12,000 book retailers. Nissen will put the displays at the storefronts of 50 selected bookstores&hellip; <a class=\"more-link\" href=\"https:\/\/asiajin.com\/blog\/2009\/10\/book-retailing-now-starts-digital-street-solicitation\/\">Continue reading <span class=\"screen-reader-text\">Book Retailing Now Starts Digital Street Solicitation<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[9,17,23],"tags":[2620,2627],"class_list":["post-6081","post","type-post","status-publish","format-standard","hentry","category-company","category-japan","category-new-service","tag-nippan","tag-nissen","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/6081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=6081"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/6081\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=6081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=6081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=6081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}