{"id":5696,"date":"2009-10-01T00:06:03","date_gmt":"2009-09-30T15:06:03","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=5696"},"modified":"2009-10-01T00:06:03","modified_gmt":"2009-09-30T15:06:03","slug":"japans-no-1-online-mall-rakuten-buys-into-thailands-leading-e-commerce-company-tarad","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2009\/10\/japans-no-1-online-mall-rakuten-buys-into-thailands-leading-e-commerce-company-tarad\/","title":{"rendered":"Japan&#8217;s No. 1 Online Mall Rakuten Buys Into Thailand&#8217;s Leading E-Commerce Company Tarad"},"content":{"rendered":"<p><a href=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2007\/10\/w130.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16\" title=\"Rakuten Logo\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2007\/10\/w130.gif\" alt=\"Rakuten Logo\" width=\"130\" height=\"48\" \/><\/a><br \/>\n<a href=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/09\/tarad_logo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5701\" title=\"tarad_logo\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/09\/tarad_logo.png\" alt=\"tarad_logo\" width=\"265\" height=\"92\" \/><\/a><br \/>\nJapan&#8217;s biggest online shopping mall <a href=\"http:\/\/www.rakuten.co.jp\/\">Rakuten<\/a> (nearly 50 million registered users in Japan\/<a href=\"http:\/\/asiajin.com\/blog\/tag\/rakuten\/\">Asiajin articles<\/a>) today <a href=\"http:\/\/corp.rakuten.co.jp\/newsrelease\/2009\/0930_thai.html\">announced<\/a> [JP] a capital and business alliance with Bangkok-based <a href=\"http:\/\/www.tarad.com\/\">Tarad Dot Com<\/a> [TH], Thailand&#8217;s leading e-commerce company. The move marks Rakuten&#8217;s first serious attempt to gain in a foothold in the country, which has an Internet population of 13.5 million people (data from May 2008).<br \/>\nBefore today, the Japanese behemoth&#8217;s business activities in that country were limited to running a Rakuten Travel Thailand office in Bangkok. Rakuten invested about 300 million Yen (3.35\u00a0 million USD\/2.3 million EURO) to buy 67% from Tarad. Around 160,000 merchants are currently registered at the Thai service. 2 million people are registered as customers.<br \/>\nHere is the Tarad top page:<br \/>\n<a href=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/09\/tarad_top_page.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5702\" title=\"tarad_top_page\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/09\/tarad_top_page-1024x613.png\" alt=\"tarad_top_page\" width=\"472\" height=\"281\" \/><\/a><br \/>\nAnd here&#8217;s the site&#8217;s Google Trends chart:<br \/>\n<a href=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/10\/tarad_google_trends.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5703\" title=\"tarad_google_trends\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/10\/tarad_google_trends.png\" alt=\"tarad_google_trends\" width=\"458\" height=\"176\" \/><\/a><br \/>\nRakuten says it will send three executives to Thailand, one of whom will serve as the CEO. Tarad was founded in 1999 and has just 42 employees, which is quite amazing (Rakuten: 5,600 employees).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japan&#8217;s biggest online shopping mall Rakuten (nearly 50 million registered users in Japan\/Asiajin articles) today announced [JP] a capital and business alliance with Bangkok-based Tarad Dot Com [TH], Thailand&#8217;s leading e-commerce company. The move marks Rakuten&#8217;s first serious attempt to gain in a foothold in the country, which has an Internet population of 13.5 million&hellip; <a class=\"more-link\" href=\"https:\/\/asiajin.com\/blog\/2009\/10\/japans-no-1-online-mall-rakuten-buys-into-thailands-leading-e-commerce-company-tarad\/\">Continue reading <span class=\"screen-reader-text\">Japan&#8217;s No. 1 Online Mall Rakuten Buys Into Thailand&#8217;s Leading E-Commerce Company Tarad<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[17,24],"tags":[3047,3614,3668],"class_list":["post-5696","post","type-post","status-publish","format-standard","hentry","category-japan","category-news","tag-rakuten","tag-tarad","tag-thailand","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/5696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=5696"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/5696\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=5696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=5696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=5696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}