{"id":4503,"date":"2009-07-09T00:24:40","date_gmt":"2009-07-08T15:24:40","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=4503"},"modified":"2009-07-09T00:24:40","modified_gmt":"2009-07-08T15:24:40","slug":"ad-agency-giant-lets-publishers-digitize-their-business-now-more-than-ever","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2009\/07\/ad-agency-giant-lets-publishers-digitize-their-business-now-more-than-ever\/","title":{"rendered":"Ad Agency Giant Lets Publishers Digitize Their Business, Now More Than Ever"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Dentsus Logo\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/05\/dentsu.gif\" alt=\"\" width=\"185\" height=\"44\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Yappas Logo\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/04\/yappa_logo.gif\" alt=\"\" width=\"72\" height=\"61\" \/><br \/>\n<a href=\"http:\/\/www.dentsu.com\/index.html\">Dentsu<\/a>, the world&#8217;s largest ad agency, announced today it would join forces with <a href=\"http:\/\/www.yappa.co.jp\/en\/\">Yappa<\/a>, an iPhone\/iPod software developer which is strong in developing e-publication online reader, and launch a marketplace dealing with digital periodicals this summer.\u00a0 Twenty publishers will put their thirty magazines on sale at the marketplace called <a href=\"http:\/\/magastore.jp\">Magastore[J]<\/a>.<br \/>\nMagastore uses an original DRM technology which has been developed by Dentsu, and the participating publishers include <a href=\"http:\/\/publications.asahi.com\">Asahi Shimbun Publication[J]<\/a>, <a href=\"http:\/\/www.kodansha.co.jp\/english\/\">Kodansha<\/a>, <a href=\"http:\/\/www.shinchosha.co.jp\/\">Shinchosha[J]<\/a>, <a href=\"http:\/\/diamond.jp\/\">Diamond[J]<\/a>, <a href=\"http:\/\/www.toyokeizai.net\/\">Toyo Keizai[J]<\/a> and <a href=\"http:\/\/www.fusosha.co.jp\/\">Fusosha Publishing[J]<\/a>.<br \/>\nAs the giant company joins e-publication business, it may add momentum to digitization of Japanese publication industry.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4505\" title=\"Magastore's Website\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/07\/magastore_website.jpg\" alt=\"Magastore's Website\" width=\"437\" height=\"291\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dentsu, the world&#8217;s largest ad agency, announced today it would join forces with Yappa, an iPhone\/iPod software developer which is strong in developing e-publication online reader, and launch a marketplace dealing with digital periodicals this summer.\u00a0 Twenty publishers will put their thirty magazines on sale at the marketplace called Magastore[J]. Magastore uses an original DRM&hellip; <a class=\"more-link\" href=\"https:\/\/asiajin.com\/blog\/2009\/07\/ad-agency-giant-lets-publishers-digitize-their-business-now-more-than-ever\/\">Continue reading <span class=\"screen-reader-text\">Ad Agency Giant Lets Publishers Digitize Their Business, Now More Than Ever<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[5,9,17,23,24],"tags":[311,891,901,1290,1990,2175,3306,3783,4186],"class_list":["post-4503","post","type-post","status-publish","format-standard","hentry","category-cellular-phone","category-company","category-japan","category-new-service","category-news","tag-asahi-shimbun-publication","tag-dentsu","tag-diamond","tag-fusosha-publishing","tag-kodansha","tag-magastore","tag-shinchosha","tag-toyo-keizai","tag-yappa","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/4503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=4503"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/4503\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=4503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=4503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=4503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}