{"id":3486,"date":"2009-05-08T21:45:53","date_gmt":"2009-05-08T12:45:53","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=3486"},"modified":"2009-05-08T21:45:53","modified_gmt":"2009-05-08T12:45:53","slug":"mcdonalds-japan-confuses-wiki-and-pedia","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2009\/05\/mcdonalds-japan-confuses-wiki-and-pedia\/","title":{"rendered":"McDonald&#8217;s Japan Confuses &#8220;Wiki&#8221; and &#8220;Pedia&#8221;"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/05\/mcdonalds-logo.gif\" alt=\"mcdonalds-logo\" title=\"mcdonalds-logo\" width=\"105\" height=\"91\" class=\"alignnone size-full wp-image-3488\" \/><br \/>\nMcDonald&#8217;s Japan opened <a href=\"http:\/\/www.mcdonalds.co.jp\/quarter-pounder\/wiki.html\">a new web campaign<\/a> for its strategic product <a href=\"http:\/\/www.businessweek.com\/globalbiz\/blog\/eyeonasia\/archives\/2008\/11\/mcdonalds_quart.html\">quarter pounder<\/a>, which they desperately wanted to sell <a href=\"http:\/\/www.tokyomango.com\/tokyo_mango\/2008\/12\/mcdonalds-hired-1000-people-to-line-up-for-quarter-pounder-campaign.html\">even by hiring buyers<\/a>.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/05\/mcdonald-wiki-screenshot-400x271.png\" alt=\"mcdonald-wiki-screenshot\" title=\"mcdonald-wiki-screenshot\" width=\"400\" height=\"271\" class=\"alignnone size-medium wp-image-3487\" \/><br \/>\nThe campaign site is named &#8220;<a href=\"http:\/\/www.mcdonalds.co.jp\/quarter-pounder\/wiki.html\">Quarter Pounder Wiki<\/a>&#8220;, on where there are several keywords are displayed in cloud style. By clicking each keyword, you can see fun contents.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2009\/05\/mcdonalds-wiki-detail-screenshot-400x198.png\" alt=\"mcdonalds-wiki-detail-screenshot\" title=\"mcdonalds-wiki-detail-screenshot\" width=\"400\" height=\"198\" class=\"alignnone size-medium wp-image-3489\" \/><br \/>\nBut how can this be &#8220;Wiki&#8221;? Everything looks professionally made and there are no edit or login buttons. (or nothing so &#8220;<a href=\"http:\/\/en.wikipedia.org\/wiki\/Wiki\">fast<\/a>&#8221; in its original Hawaiian)<br \/>\nObviously, they made the same mistake as some Japanese people do. They guessed &#8220;Wiki&#8221; from <a href=\"http:\/\/wikipedia.org\/\">Wikipedia<\/a> means something encyclopaedia-tique. But isn&#8217;t McDonald&#8217;s an American company?<br \/>\nvia <a href=\"http:\/\/www.mhatta.org\/diary\/?date=20090505#p01\">mhatta&#8217;s blog<\/a> [J]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s Japan opened a new web campaign for its strategic product quarter pounder, which they desperately wanted to sell even by hiring buyers. The campaign site is named &#8220;Quarter Pounder Wiki&#8220;, on where there are several keywords are displayed in cloud style. By clicking each keyword, you can see fun contents. But how can this&hellip; <a class=\"more-link\" href=\"https:\/\/asiajin.com\/blog\/2009\/05\/mcdonalds-japan-confuses-wiki-and-pedia\/\">Continue reading <span class=\"screen-reader-text\">McDonald&#8217;s Japan Confuses &#8220;Wiki&#8221; and &#8220;Pedia&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[17],"tags":[1070,1075,2252,2332,4088,4089],"class_list":["post-3486","post","type-post","status-publish","format-standard","hentry","category-japan","tag-encyclopaedia","tag-english","tag-mcdonalds","tag-mistake","tag-wiki","tag-wikipedia","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/3486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=3486"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/3486\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=3486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=3486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=3486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}