{"id":31,"date":"2007-11-29T01:45:46","date_gmt":"2007-11-28T16:45:46","guid":{"rendered":"http:\/\/asiajin.com\/blog\/2007\/11\/29\/mobage-town-a-mobile-social-network-for-teens\/"},"modified":"2007-11-29T01:45:46","modified_gmt":"2007-11-28T16:45:46","slug":"mobage-town-a-mobile-social-network-for-teens","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2007\/11\/mobage-town-a-mobile-social-network-for-teens\/","title":{"rendered":"Mobage town – a mobile social network for teens"},"content":{"rendered":"

\"Mobage
\nMobage town has been started in 2006 by Tomoko Namba, a Mckinsey alumna. “Mobage town” is short for “mobile game town”. So, Mobage provides numerous small games and a social network service for mobile phone users. Essentially users are using Mobage as a social network service.
\nThe service has 7.4 million registered users and 13 billion page views per month. 47% of users are teenagers. 37% of users are in their twenties.
\nMobage has a very clever growth\/revenue model. Each user has an avatar. Avatar needs to be clothed. Clothings can be bought with a virtual money called ‘Mobagold’. Users can obtain Mobagold by registering to adviterser’s services. Its business model is similar to Korean network game site ‘Han game’.
\nNamba started a company ‘DeNA’ in 1999 as an Internet auction service company. Soon, Yahoo! Japan became a clear winner in Japanese Internet auction market. Her company experienced a long slump. In 2005, DeNA gained a certain success with mobile commerce services, and successfully IPOed to Tokyo stock market.
\nMobage’s huge success boosted the company’s profit. DeNA’s revenue reached 14 billion yen, and a profit is 2.5 billion yen.<\/p>\n

See also:<\/h3>\n
    \n
  1. Company’s site<\/a> (in English)<\/li>\n
  2. Mobage town article with screen shots <\/a>(in Japanese)<\/li>\n<\/ol>\n

    DeNA:<\/h3>\n