{"id":18150,"date":"2012-10-24T00:00:35","date_gmt":"2012-10-23T15:00:35","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=18150"},"modified":"2012-10-24T00:00:35","modified_gmt":"2012-10-23T15:00:35","slug":"japanese-tv-viewership-measurer-video-research-to-cooperate-with-twitter-japan","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2012\/10\/japanese-tv-viewership-measurer-video-research-to-cooperate-with-twitter-japan\/","title":{"rendered":"Japanese TV Viewership Measurer Video Research To Cooperate With Twitter Japan"},"content":{"rendered":"<p>Video Research, a company providing Japanese television audience rating, also belongs to the nation&#8217;s largest ad agency Dentsu group, announced that <a href=\"http:\/\/www.videor.co.jp\/press\/2012\/121023.htm\" target=\"_blank\" rel=\"noopener\">it is planning to offer a new television viewer rating based on number of tweets<\/a> [J]. Twitter Japan will assist it by providing hashtag search streaming API.<br \/>\nAs a first attempt, Video Research is going to measure two numbers, &#8220;tweets per minute,  which are related to each program&#8221; and the average of its in past 4-weeks.<br \/>\nFor better measurement, Video Research and Twitter Japan are to encourage users to tweet with official hashtags, both represent TV station and individual program.<br \/>\nIn Japan, Video Research&#8217;s Shichouritsu (viewers rating) is used exclusively by national TV networks, and eventually by advertisers. TV stations are competing to gain a few, or even under 1 percent to sell more expensive ad spots, the rating often affect to terminate series of dramas. This time&#8217;s alliance may show that more advertisers (then TV stations) now care how their programs are talked on social media.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video Research, a company providing Japanese television audience rating, also belongs to the nation&#8217;s largest ad agency Dentsu group, announced that it is planning to offer a new television viewer rating based on number of tweets [J]. Twitter Japan will assist it by providing hashtag search streaming API. As a first attempt, Video Research is&hellip; <a class=\"more-link\" href=\"https:\/\/asiajin.com\/blog\/2012\/10\/japanese-tv-viewership-measurer-video-research-to-cooperate-with-twitter-japan\/\">Continue reading <span class=\"screen-reader-text\">Japanese TV Viewership Measurer Video Research To Cooperate With Twitter Japan<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[17],"tags":[341,1503,3645,3856,3859,3966,3974],"class_list":["post-18150","post","type-post","status-publish","format-standard","hentry","category-japan","tag-audience-rate","tag-hashtag","tag-television","tag-twitter","tag-twitter-japan","tag-video-research","tag-viewers-rating","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/18150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=18150"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/18150\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=18150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=18150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=18150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}