{"id":17578,"date":"2012-06-04T21:09:00","date_gmt":"2012-06-04T12:09:00","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=17578"},"modified":"2012-06-04T21:09:00","modified_gmt":"2012-06-04T12:09:00","slug":"yahoo-japan-to-close-yahoo-kukuru-naver-matome-rip-off","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2012\/06\/yahoo-japan-to-close-yahoo-kukuru-naver-matome-rip-off\/","title":{"rendered":"Yahoo! Japan To Close Yahoo! Kukuru, Naver Matome Rip-off"},"content":{"rendered":"<p><a href=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2012\/06\/yahoo-kukuru-logo.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2012\/06\/yahoo-kukuru-logo.png\" alt=\"\" title=\"yahoo-kukuru-logo\" width=\"206\" height=\"49\" class=\"alignright size-full wp-image-17579\" \/><\/a><br \/>\nYahoo! Japan, the largest website in the country, who holds a lot of successful sub-services under its brand, announced today the termination of their Yahoo! Kururu, user-generated summary site.<br \/>\nThe service <a href=\"http:\/\/asiajin.com\/blog\/2011\/10\/08\/\" target=\"_blank\" rel=\"noopener\">launched September 2011<\/a>, is often called as &#8220;Yahoo!&#8217;s Naver Matome&#8221;, as the service seemed quite similar to the already-successful info-aggregation site Naver Matome. The word &#8220;kukuru&#8221; means &#8220;to bundle&#8221; or &#8220;to categorize&#8221; in Japanese, which might be chosen to avoid using &#8220;matome&#8221;(to summalize), whilst another challenger, Japanese net-savvy&#8217; friend Hatena made Hatena Matome.<br \/>\n<a href=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2012\/06\/yahoo-kukuru-top-screenshot.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2012\/06\/yahoo-kukuru-top-screenshot-400x335.png\" alt=\"\" title=\"yahoo-kukuru-top-screenshot\" width=\"400\" height=\"335\" class=\"alignright size-medium wp-image-17580\" \/><\/a><br \/>\nIn October 2011, Yahoo! pushed Yahoo! Kururu items on its search results page, which is used more than Google Search. However, it did not really take off. See <a href=\"http:\/\/trends.google.com\/websites?q=kukuru.yahoo.co.jp%2C+matome.naver.jp&#038;geo=all&#038;date=all&#038;sort=0\" target=\"_blank\" rel=\"noopener\">Google Trends for Websites<\/a>. It was too late for Yahoo! to notice Naver Japan&#8217;s success.<br \/>\n<a href=\"http:\/\/trends.google.com\/websites?q=kukuru.yahoo.co.jp%2C+matome.naver.jp&#038;geo=all&#038;date=all&#038;sort=0\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2012\/06\/yahoo-kururu-and-naver-matome-on-google-trends.png\" alt=\"\" title=\"yahoo-kururu-and-naver-matome-on-google-trends\" width=\"587\" height=\"219\" class=\"alignright size-full wp-image-17581\" \/><\/a><br \/>\nLast month, Yahoo! Japan <a href=\"http:\/\/asiajin.com\/blog\/2012\/05\/21\/japans-web-news-week-20\/\" target=\"_blank\" rel=\"noopener\">started providing ads on Naver Matome<\/a> as an ad network.<br \/>\nAlthough the notification box on the site says, &#8220;Thank you for your long-term support&#8221; cliche, it will be run only 10 months. There was <a href=\"http:\/\/asiajin.com\/blog\/2012\/03\/07\/japan%E2%80%99s-web-news-week-9\/\" target=\"_blank\" rel=\"noopener\">a replacement of executive team in March<\/a>, which may affect this short-term shutdown.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yahoo! Japan, the largest website in the country, who holds a lot of successful sub-services under its brand, announced today the termination of their Yahoo! Kururu, user-generated summary site. The service launched September 2011, is often called as &#8220;Yahoo!&#8217;s Naver Matome&#8221;, as the service seemed quite similar to the already-successful info-aggregation site Naver Matome. The&hellip; <a class=\"more-link\" href=\"https:\/\/asiajin.com\/blog\/2012\/06\/yahoo-japan-to-close-yahoo-kukuru-naver-matome-rip-off\/\">Continue reading <span class=\"screen-reader-text\">Yahoo! Japan To Close Yahoo! Kukuru, Naver Matome Rip-off<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":17581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[17,24],"tags":[145,865,1508,2539,3542,4161,4166],"class_list":["post-17578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-japan","category-news","tag-aggregation-site","tag-deadpool","tag-hatena-matome","tag-naver-matome","tag-summary-site","tag-yahoo-japan","tag-yahoo-kururu","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/17578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=17578"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/17578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=17578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=17578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=17578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}