{"id":17489,"date":"2012-05-23T18:01:22","date_gmt":"2012-05-23T09:01:22","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=17489"},"modified":"2012-05-23T18:01:22","modified_gmt":"2012-05-23T09:01:22","slug":"dentsu-kakaku-com","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2012\/05\/dentsu-kakaku-com\/","title":{"rendered":"Dentsu Buys 15% Stake In Tokyo-Based Web Company Kakaku.Com"},"content":{"rendered":"<p><a href=\"http:\/\/asiajin.com\/blog\/2009\/05\/05\/giant-partnership-of-game-and-ad-sets-off-new-wave-of-video-broadcast\/dentsu\/\" rel=\"attachment wp-att-3460\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3460\" title=\"Dentsu's Logo\" src=\"http:\/\/asiajin.com\/blog\/wp-content\/uploads\/2009\/05\/dentsu.gif\" alt=\"\" width=\"185\" height=\"44\" \/><\/a><br \/>\n<a href=\"http:\/\/asiajin.com\/blog\/2012\/05\/23\/dentsu-kakaku-com\/kakaku-com-logo\/\" rel=\"attachment wp-att-17491\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-17491\" title=\"kakaku com logo\" src=\"http:\/\/img.asiajin.com\/blog\/wp-content\/uploads\/2012\/05\/kakaku-com-logo-200x41.png\" alt=\"\" width=\"200\" height=\"41\" \/><\/a><br \/>\nTokyo-based <a href=\"http:\/\/www.dentsu.com\/\">Dentsu<\/a>, one of the biggest advertising agencies in the world, today <a href=\"http:\/\/211.6.211.247\/tdnet\/data\/20120523\/140120120523040021.pdf\">announced<\/a> [JP, PDF] it has acquired 15.06% of <a href=\"http:\/\/kakaku.com\/\">Kakaku.com<\/a>, Japan&#8217;s largest price comparison site and community (all Kakaku-related articles on <a href=\"http:\/\/asiajin.com\/blog\/?s=kakaku\">Asiajin<\/a>, my <a href=\"http:\/\/www.serkantoto.com\/2007\/10\/01\/review-japans-biggest-social-shopping-community-kakaku\/\">very early review<\/a> of the site from 2007).<br \/>\nThe eponymous company behind the service is currently listed at the Tokyo Stock Exchange with a <a href=\"http:\/\/www.bloomberg.com\/quote\/2371:JP\/key-statistics\">US$1.6 billion market cap<\/a>. Culture Convenience Club (CCC) , the operator of the Tsutaya DVD and CD store chain, is the main shareholder.<br \/>\nWhile the price comparison site is still the core asset (after almost 15 years in business), kakaku.com rolled out a number of other web services in the last few years that now Dentsu has a foot in, i.e. movie portal <a href=\"http:\/\/eiga.com\/\">eiga.com<\/a>, <a href=\"http:\/\/4travel.jp\/\">4travel<\/a>, or hotel reservation service <a href=\"http:\/\/yoyaq.com\/\">yoyaQ.com<\/a>.<br \/>\nThe biggest hit Kakaku.com landed after establishing online price comparison in Japan is <a href=\"http:\/\/tabelog.com\/\">tabelog<\/a>, a wildly popular restaurant guide that is similar to Yelp in the US. Last month, tabelog alone saw 712 million page views (kakaku.com: 877 million).<br \/>\nAll sites of the group racked up a combined 1.7 billion page views in the same time frame, coming from 77 million unique users &#8211; and this reach is exactly what Dentsu is after.<br \/>\nKakaku.com&#8217;s stats can be accessed <a href=\"http:\/\/pdf.irpocket.com\/C2371\/oWM7\/PuEb\/FHZ6.pdf\">here<\/a> [PDF].<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tokyo-based Dentsu, one of the biggest advertising agencies in the world, today announced [JP, PDF] it has acquired 15.06% of Kakaku.com, Japan&#8217;s largest price comparison site and community (all Kakaku-related articles on Asiajin, my very early review of the site from 2007). The eponymous company behind the service is currently listed at the Tokyo Stock&hellip; <a class=\"more-link\" href=\"https:\/\/asiajin.com\/blog\/2012\/05\/dentsu-kakaku-com\/\">Continue reading <span class=\"screen-reader-text\">Dentsu Buys 15% Stake In Tokyo-Based Web Company Kakaku.Com<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[17,24],"tags":[585,891,1907,2955,3829],"class_list":["post-17489","post","type-post","status-publish","format-standard","hentry","category-japan","category-news","tag-ccc","tag-dentsu","tag-kakakucom","tag-price-comparision","tag-tsutaya","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/17489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=17489"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/17489\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=17489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=17489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=17489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}