{"id":1645,"date":"2009-01-09T00:30:49","date_gmt":"2009-01-08T15:30:49","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=1645"},"modified":"2009-01-09T00:30:49","modified_gmt":"2009-01-08T15:30:49","slug":"e-mail-only-friend-delivery-springs-up-in-japan","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2009\/01\/e-mail-only-friend-delivery-springs-up-in-japan\/","title":{"rendered":"E-mail-only friend delivery springs up in Japan"},"content":{"rendered":"

Mixi Nengajou (new year greeting card)<\/a> is not the only emerging service tries to turn online friendship into real items delivery.
\nThis is too much of a coincidence that Mixi, Softbank (owns 40% of Yahoo! Japan) and au(KDDI)-DeNA(runs Mobage Town) launched virtual to real shipping services in last 2 months.<\/p>\n

Softbank Puchi Gift<\/h3>\n

November 4th, Softbank enhanced their “Softbank Gift<\/a>” service with its mobile variation “Softbank Puchi (pettit) Gift<\/a>“.
\n\"softbank-petit-gift-top\"<\/a>
\nSoftbank Gift has been letting you to purchase and send flowers\/gifts\/foods by giving your friends e-mail address on PC\/mobile. Softbank Gift asks the receiver’s address so recipients do not have to tell their home address to presenters.
\nOn new Puchi Gift, presenters can send 7 items (initially. Coca-Cola, Hagen Daz, canned iced coffee, blotting paper<\/a>, etc.) at a nation-wide convenience store chain Seven-Eleven Japan<\/a>. Then recipient got an e-mail with bar-code, and the code is a coupon for the item at any branch of 12,000 Seven Eleven shop.
\n\"softbank-petit-gift-guide\"<\/a><\/p>\n

Mixi Nengajou<\/h3>\n

We already covered<\/a> Mixi’s New Year Greeting Card service. This is a combined service with the No.1 Social Network service Mixi and the semi-national (recently privatized) gigantic company Japan Post.
\nThis service was announced in Nov 2008, released in the same month, sold 700,000 cards by January 5th<\/a> [J].<\/p>\n

MobaDepa\/au Shopping Mall<\/h3>\n

Dec 19th 2008, DeNA<\/a>, the largest mobile social network “Mobage Town<\/a>” provider also runs several shopping\/auction sites, adds a new feature by which users can send a present to receivers whose real address is unknown.
\n\"mobadepa-screenshot\"<\/a>
\nDeNA introduced the same function to the online shopping mall au Shopping Mall<\/a>, which is co-operated by KDDI<\/a> and DeNA. KDDI’s au<\/a> is the No.2 cellphone carieer in Japan.
\nDeNA’s online mall is integrated with Mobage Town. At the beginning, 1500 items including Isetan, Senbikiya and Godiva Japan are listed.<\/p>\n

See Also:<\/h3>\n

DeNA and KDDI let users to send a gift via e-mail – Nikkei NetMarketing<\/a> [J]
\nSoftbank Gift starts – MyCom Journal<\/a> [J]
\nDeNA and KDDI co-operate E-commerce site on which you can send gifts to person whose address is unknown – nikkei BPnet<\/a> [J]<\/p>\n","protected":false},"excerpt":{"rendered":"

Mixi Nengajou (new year greeting card) is not the only emerging service tries to turn online friendship into real items delivery. This is too much of a coincidence that Mixi, Softbank (owns 40% of Yahoo! Japan) and au(KDDI)-DeNA(runs Mobage Town) launched virtual to real shipping services in last 2 months. Softbank Puchi Gift November 4th,… Continue reading E-mail-only friend delivery springs up in Japan<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[17,23,36],"tags":[883,2342,3436],"class_list":["post-1645","post","type-post","status-publish","format-standard","hentry","category-japan","category-new-service","category-trend","tag-dena","tag-mixi","tag-softbank","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/1645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=1645"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/1645\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=1645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=1645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=1645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}