{"id":15370,"date":"2011-09-26T13:05:33","date_gmt":"2011-09-26T04:05:33","guid":{"rendered":"http:\/\/asiajin.com\/blog\/?p=15370"},"modified":"2011-09-26T13:05:33","modified_gmt":"2011-09-26T04:05:33","slug":"kddis-android-au-site-terminated-not-telling-why-but-likely-by-iphone-5","status":"publish","type":"post","link":"https:\/\/asiajin.com\/blog\/2011\/09\/kddis-android-au-site-terminated-not-telling-why-but-likely-by-iphone-5\/","title":{"rendered":"KDDI’s “Android au” Site Terminated, Not Telling Why But Likely By iPhone 5"},"content":{"rendered":"

KDDI’s Android handset promotion site “Android au”<\/a> has been shut down today. The site shows a very short message “Android au site has finished.” in plain HTML, then visitors are redirected to KDDI au’s top page after 5 seconds.
\n\"\"<\/a>
\nThe special page has been promoting KDDI’s Android handset with a popular boys group Arashi, with commercial films saying “Isn’t it non-sense to have a smartphone which is (often) out of service?” and “You may enjoy Flash site with Android”, which obviously pointed Softbank\/iPhone. (Softbank has quite bad reputation on its connectivity in compare to the others.)
\nhttp:\/\/www.youtube.com\/watch?v=1yRXGEdyXH0
\n(official videos are removed, these fan re-posting video might be dismissed soon.)
\nKDDI announced their new model cellphones on 26th, and keeps “no comments” on their iPhone 5<\/a>.
\nTheir pushing Android was too much and some consumers even thought that Android is KDDI’s smartphone brand (Docomo smartphone users rather think they have “smartphone”). This is a big strategic anabasis.
\n[Update 2011-09-27] KDDI changed the plain message with a bit better image,
\n\"\"<\/a>
\nand now it is redirected to their new promotion site, where they remove “Android au” logo and old movies. The new site<\/a> shows the new phrase “Mirai ha Eraberu”(You can select future). Interestingly, this catch seems to match their 1 year old former catch “Mirai he Ikunara Android wo Mate”(Wait Android if you go future).
\nKDDI au already introduced Windows Phone 7.5 (IS12T) and if iPhone 5 is coming, they needed to disband their Android-centric promotion caravan. But could not they switch the site at the same time without making all KDDI Android users worried?<\/p>\n","protected":false},"excerpt":{"rendered":"

KDDI’s Android handset promotion site “Android au” has been shut down today. The site shows a very short message “Android au site has finished.” in plain HTML, then visitors are redirected to KDDI au’s top page after 5 seconds. The special page has been promoting KDDI’s Android handset with a popular boys group Arashi, with… Continue reading KDDI’s “Android au” Site Terminated, Not Telling Why But Likely By iPhone 5<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":15371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[17,24],"tags":[224,1732,1942,1943],"class_list":["post-15370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-japan","category-news","tag-android","tag-iphone","tag-kddi","tag-kddi-au","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/15370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/comments?post=15370"}],"version-history":[{"count":0,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/posts\/15370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/media?parent=15370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/categories?post=15370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiajin.com\/blog\/wp-json\/wp\/v2\/tags?post=15370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}